Foodtech firm Zomato has announced its foray into the logistics space with the launch of its quick parcel delivery service for merchants using a new app called Xtreme. This recent offering is aimed at simplifying the delivery process as a whole and make it simpler for merchants to send packages to their valued customers at an affordable price of INR 35/- only.
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As part of its efforts to diversify beyond food and grocery delivery services that is currently being provided through Blinkit, Zomato has introduced a separate Android app, dedicated to Zomato Xtreme. While food delivery remains its primary business, Zomato’s exploration of alternative verticals like Hyperpure and dining, can help streamline costs by optimizing its vast network of delivery partners. As per the details that are available on the Xtreme app, Zomato is already having over 3 lakh delivery partners under Xtreme. The app will also enable merchants to track their shipments live as is the case with its food delivery. Currently, the Xtreme App is made available only for the Android users.
Although Zomato’s focus has been mainly on food delivery, the introduction of Zomato Xtreme suggests that the company has plans to enter more verticals as well as diversify its sources of revenue in the future. The introduction of Xtreme is expected to place Zomato in competition with other logistics players in the market like Borzo, Shadowfax and Dunzo.
