Wow Momos, a halt for all your piquant cravings fuelling your soul to grab a chunk of Momos, has lately forayed into FMCG market offering patrons, Ready-To-Eat (RTE) packets of Momos.
Brand has promised consumers about quality and quantity at reasonable prices. Brand brandished its campaign ‘Made for Home. Make At Home’.
The first batch of RTE Momos are hitting markets in 5 wondeful and lip-laping flavours both Veg and Non-Veg available at prices of Rs 10 and 20 and most fascinating of all with shelf life of 9 months.
Commenting on the announcement, Sagar Daryani, co-founder and CEO at Wow! Momo, said, “Our success in quick service restaurant business has taught us to be close to our consumer; and our foray into FMCG is to take this bond one step ahead. We want to be a part of every grocery order in the country – we want to be the food for all times; that’s with you all the time.”
The brand is poised to replace all kinds of instant food in the future. It aims to expand to multiple categories such as sauces, snacks and much more. “Focused on getting the QSR Speed and innovation and marrying it with the magic of FMCG is all that is required,” said Daryani.
Hari Menon, co-founder and CEO, Bigbasket, said, “We are happy to partner with a brand like WOW! Momo, a leader in their segment. The ready-to-eat category of foods is picking up in a major way especially with people spending more time at home due to the pandemic. Our aim has always been to bring quality products to our consumers and we look forward to a long-term association with them.”
The all-new category of ready-to-make frozen momos by will be exclusively available online on Bigbasket in the following 10 cities: Delhi, Gurugram, Noida, Kolkata, Mumbai, Pune, Bengaluru, Chennai, Hyderabad and Ahmedabad.