Ferrero India Private Limited, part of Ferrero Group, proclaimed the release of ‘Ferrero Rocher Moments’. This innovation is in compliance with the company’s attempt to offer affordable yet deluxe delicacy to the customers. It amplifies the company’s prevailing portfolio by adding in a distinctive, delightful and joyful experience for consumers to celebrate quotidian moments.

Created on the bequest of the company, the product will amalgamate an extra gleam to consumers’ everyday moments with its easy-to-share classy gift packets. It is formualted especially for Indian consumers to assist them in making their occasions perfect while celebrating with their loved ones and offer an everyday cost-effective elite gift option.

An all year-round pack of 12 chocolates cost Rs 175 while a festive pack of 24 units has been priced at Rs 349. It is available across the nation in all traditional and modern trade stores as well as on e-commerce platforms too.

Stefano Pelle, MD of Ferrero India said- “India is a leading market for the Ferrero Group, and we are making our product portfolio robust enough to meet the consumers’ demand in the economical premium segment.

Ferrero Rocher Moments is the 2nd launched product of the year under our tropical portfolio. This is in accordance with Ferrero Group’s determination to advocate locally produced brands. Set at an attractive price point, it will permit greater penetration and supply among our customer base. Consumer experience holds paramount significance for us and in the coming festive season we are imperative that the new product would become our customers’ gift of choice.”

Expansion of the brand highlights the company’s target to build on its tropical portfolio for the India market. The new product is thermo-resistant; its perfectly designed airtight packaging helps to retain the rich taste even at tropical temperatures.

It is a true emblem of quality and brilliance and delivers great flavor and merriment with every product, every time. Its distinctive recipe is identified by the well-crafted smooth hazelnut cream, all encased in a crunchy wafer shell surrounded with fine meringue nuggets. Crafted at the company’s state-of-art plant at Baramati, near Pune, almost 60% of raw materials used are gathered locally.

This launch will be aided by an integrated media campaign, including TVC, presence on digital and on-ground activations during Diwali. The brand is installed to ‘Make the Moment Perfect’, which necessitates adoring and celebrating every small moment with your family and loved-ones.

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