WickedGüd, a guilt-free comfort food D2C brand, has secured a funding of USD 1 million in a seed round, led by Mumbai Angels and other marquee investors.

A Maharashtra-based food startup, WickedGüd will use the fresh infusion of funds for brand and community building across D2C channels, acquiring more customers online by resonating with the GenZ and young millennials to support its growth, strengthening the core team, and international expansion.

Read: March 2022 Issue of Food InfoTech Magazine.

Mumbai Angels has invested USD 350K as part of their portfolio expansion initiative backing promising and high potential startups while others include NB Ventures, Dholakia Ventures, Jalaj Dani Family Office, Ashutosh Valani, and Priyank Shah (Founders – Renee Cosmetics, ex-Beardo), Ravi Shroff (MD – Excel Industries Ltd), Ravi Nigam (ex-MD – Tasty Bite), Ashwini Deshpande (Co-founder – Elephant Design), Jorge Fernandez Vidal (Investment Director – Liechtenstein Group) and Akshay Gurnani (CEO – Schbang), among others.

Commenting on the fresh infusion of funds, Bhuman Dani, Founder, WickedGüd, said, “Packaged food companies are displaying mere tokenism across multiple categories – a pack of ‘oats noodles’ reads 60 percent maida and 40 percent oats at the back of the pack while ‘High-protein claims are backed with less than 10 percent overall protein content in the ingredient list’. Having lived across the globe for more than a decade, I truly understand the importance of balancing taste and nutrition. Our aim is to build a large, clean-label, comfort food brand with ambitious aspirations of disrupting global markets. I am truly honored and grateful to have some of the best investors in this country believe in our vision of adding WickedGüd products into households – one kitchen at a time!”

Also Read: Prasuma Launches New Products in Frozen Food Portfolio.

Speaking on the funding, Nandini Mansinghka, Co-Founder & CEO of Mumbai Angels said, “With demand for non-native, healthy, and easy-to-make recipes invading Indian kitchens today, the market is buzzing with anticipation for exciting solutions to satiate finger-licking preferences by healthy binging options. I am confident that WickedGüd offerings are perfectly positioned to capitalize on this paradigm shift on customer preferences towards health and convenience, and experience accelerated growth.”


“Besides the ever-growing mound of unpublished travel stories and product reviews accumulating in various folders on my desktop, I've written quite a lot of copy and content for various niches, with specialization in both B2B and B2C segment.”

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