WHOLLY GUACAMOLE brand, America’s No. 1 branded refrigerated guacamole, has announced its consumer-centric collaboration with Tajín, the top-selling chile-lime seasoning in the U.S. New WHOLLY GUACAMOLE Chile Lime combines the creamy goodness of guacamole with the zesty kick of Tajín Clásico Seasoning, offering a unique and delicious snacking experience for dip and spice lovers alike.
This innovative collaboration delivers what consumers are increasingly asking for: more spicy and bold flavors in their food. A recent study from NCSolutions showed that 62% of Gen Z say they’re more likely to purchase a food item if it’s advertised as spicy. This latest partnership from WHOLLY GUACAMOLE brings a conveniently packaged and customizable solution for spice fiends looking for a go-to dip this summer and beyond. The product includes two sachets of Tajín Clásico Seasoning, allowing consumers to adjust the flavor intensity to their personal preference.
“We’re constantly looking for ways to satisfy our customers’ cravings. This collaboration with Tajín unites convenience and flavor to create a bold and irresistible snack, with the high quality that keeps guacamole lovers coming back for WHOLLY GUACAMOLE again and again.”
– Christopher Monahan, brand manager of WHOLLY GUACAMOLE.
“Tajín Clásico Seasoning is the widely versatile chile lime seasoning that has long been Gen Z’s go-to flavor. Our collaboration with WHOLLY GUACAMOLE is an approachable, convenient way to bring our consumers the flavors they love in the dips they’re already snacking on. Guacamole with Tajín’s signature kick is simply a no-brainer!”
– Juan Carlos Limón, brand marketing manager at Tajín USA.
The MSRP for the WHOLLY GUACAMOLE Chile Lime product is $3.99-$4.49 and will be available at retailers nationwide like Walmart, Albertsons (SoCal and Mid Atlantic), and Wegmans.
The WHOLLY Brand
The WHOLLY brand, home of WHOLLY AVOCADO and WHOLLY GUACAMOLE, America’s No. 1 refrigerated guacamole (based on the latest 52-week CIRCANA data), is a global leader in ready-to-eat avocado innovation, food safety and quality. WHOLLY makes all its products with hand-scooped Hass avocados and ensures they are gluten-free with no added preservatives. The company uses high-pressure technology (HPT) to extend the products’ shelf life, preserve the avocado’s delicious flavors and nutrients, and eliminate potentially harmful bacteria.
The brand is part of MegaMex Foods, a joint venture founded by Herdez del Fuerte and Hormel Foods Corporation and one of the fastest-growing Mexican food companies in the U.S. focused on reimagining Mexican flavor.
Industrias Tajín is a Mexican-owned company and market leader in both Mexico and the United States in chile products, in addition to being one of the most important brands in producing and commercializing products derived from chile worldwide. Today, it has a presence in more than 65 countries around the world. Tajín began in 1985, delighting consumers with its perfect blend of mild chile peppers, lime, and sea salt. In 1993, the company exported its products to the United States for the first time and established Tajín International Corporation in Houston, TX, to manage all of the brand’s commercial activity in the U.S. The brand arrived in Central American and European markets in 2006.