American Fast food Restaurant Chain Wendy’s has roped in a deal with Rebel Foods to set up around 250 cloud kitchens across the country. As per the business deal, Rebel Foods partners with Wendy’s to expand and operate US-based fast-food chain’s cloud Kitchens in India. While commenting over the business merger, the Cofounder of Rebel Foods said, ” “This is a game-changing partnership,” He added, ” “For generations, brands building a national presence relied solely on a brick-and-mortar strategy and made significant investments over decades. By partnering with the Rebel Foods network of existing kitchens in India, Wendy’s will get immediate access to rapid scale across the country, at far lower levels of capital,”.
According to Bloomberg, Wendy’s mulls to spend its menu items and include chicken chili, masala fries, and Bun Tikki.
The partnership between Rebel Foods and Wendy’s sought to extend its Indian presence as well as explore know-how. Owing to the hectic lifestyle of city people, there is an exponential growth of delivery-only brands. And the COVID-19 pandemic has accelerated the trend.
In the last one and a half years, Rebel Food has aggressively tried to expand to fresh categories using its cloud Kitchen and invested in 12 major brands. Expanding new food categories, Rebel Food offered Meats, Ready-to-eat kits, packaged snacks which allows its allied aggregators to reach a wider audience.
Rebel’s Cloud Kitchens helps different food brands to launch a virtual brand at a minimal cost by providing shared real estate space besides assisting them with marketimg, maintenance, technology, and other technicalities.
As per a report by Reports and Data, in India, the cloud kitchen market worth more than $160 million last year, is forecasted to grow at 18% until 2026.
Moreover, Sierra Nevada will develop 150 traditional Wendy’s restaurants.
“We are delighted to welcome Rebel Foods into Wendy’s family and to expand our relationship with Sierra Nevada Restaurants. This reflects Wendy’s commitment to growing our international business in strategic high-growth potential markets through both traditional restaurant expansion and digital innovation,” Abigail Pringle, chief development officer of The Wendy’s Company, said in a statement.