Pune-headquartered ice creams and desserts brand Walko Food Company has bought Meemee Ice Creams. The strategic acquisition, which will give Walko a presence in the dynamic artisan dessert market of India, will add to its portfolio of innovative and handcrafted products.
A fan base has already been established among Indian urban consumers, especially the younger generation, through its funky and high-quality products like Toasties, Ice Cream Cakes, Roley and Tubsters, which is based in Mumbai, India.
“This acquisition is a strategic step towards dessert consumption. As consumer preferences shift toward authenticity and experiential indulgence, Meemee’s youthful energy and innovation-first approach align seamlessly with our vision. With Walko’s pan-India presence, digital-first distribution model and R&D strength, we’re confident to offer an unforgettable dessert experience for the consumers.”
– Raj Bhandari, director of Walko Food Company.
With a strong infrastructure across more than 100 cities, Walko will be able to guide Meemee to tap the Indian ice cream market that is estimated to be worth Rs 44,000 crore ($5.33 billion) and has been recording a CAGR of ~11 percent since 2017.
“Partnering with Walko has been an important step for Meemee’s. Walko’s vision and distribution expertise allow us to focus on crafting innovative flavors while reaching freezers and hearts across India, delighting dessert lovers.”
– Meha Agarwal, founder of Meemee’s.
Walko aspires to be a food company that is known for uncompromising quality customer experiences. It is engaged in the manufacturing and selling of ice creams, kulfis, Frozen Desserts and thick shakes through its different brands. The team is led by seasoned professionals from FMCG/F&B sectors from all over the world. Walko has created a significant impact on the market landscape in the last decade—through its unique product offerings and a disruptive digital-first distribution channel & supply chain, establishing itself as an important player.
It is present PAN India across food tech (Swiggy, Zomato), quick commerce (Instamart, Blinkit, Zepto, etc.), and modern trade channels. NIC Ice Creams, Grameen Kulfi, Mimo Ice Creams, Cream Pot & Café Chokolade—these are the brands of Walko reaching the hearts of consumers, each offering different product ranges for different segments through multiple channels.