‘Earthmade Organix’ is new brand from the house of Veeba, well acclaimed name for bread spreads and healthier snack spreads. Earthmade Organix is launched by Veeba Foods meeting the spike in demand of organic alternatives among customers.Company is making brand a better-for-you type offered in mode of D2C.
Company is among the few brands which have been in the ‘Certified’ list of organic hummus.Starting sales earlier in June, the brand, currently, services customers across Delhi/NCR and Mumbai with its D2C channel, modern trade outlets and leading e-commerce partners like Milkbasket.
Clean eating that has been a go-to sector booming in the wake of pandemic is in the central theme of the brand. Company vows authentic and certified products to its patrons promoting the need of the hour and putting thrust on the habit. Even the habit grew leaps and bounds but accessibility to the authentic products has been the lacking bolt completing the table.
Company has promised best sourcing of ingredints and better accessibility through several channels in one-tap mode.
Viraj Bahl, founder, Veeba and now Earthmade Organix, said, “At the core of Earthmade Organix lies a passion to empower Indian millennials with the right information and a choice. The growing organic food market in India offers consumers plenty of options but lacks authenticity. We want to offer them the choice to pick credible, responsibly sourced, certified organic offerings at their own convenience, delivered at their doorstep. We believe that there is nothing more palatable than honesty. Hence, we are upfront about every ingredient that goes inside the product. We bank on our research and development to deliver this honest deliciousness with no chemical preservatives and artificial flavours. It enables us to bring clean offerings to our consumers with no compromise on quality and taste. In a span of 1.5 months of operations, we are already clocking in great customer responses.”