UPM Raflatac has launched its new Packaging Recyclability Guide E-Book, designed to help fast-moving consumer goods (FMCG) stakeholders across the packaging value chain navigate the complexities of packaging design and recyclability. The new guide, available as a free e-book on the company’s website or as a downloadable PDF, offers practical information on the guidelines, definitions, and criteria to help make informed label choices that will enhance recyclability.
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With the emergence of the EU’s new Packaging and Packaging Waste Regulation (PPWR) and the focus on packaging circularity at this present time, mastering the intricacies of packaging sustainability and fortifying packaging solutions for the future has never been more essential. Determining the most effective means of achieving voluntary targets, like utilizing packaging that is 100% recyclable, reused, or compostable, can be difficult, even when many businesses have already committed to them.
UPM Raflatac’s new handbook explains the concept of package recyclability for label printers, brand owners, and packaging designers alike. It demonstrates how choosing the proper label material is critical to increasing the circularity of packaging. The handbook also explains how by designing for recyclability, businesses can potentially avoid or reduce Extended Producer Responsibility (EPR) fees, making the switch to recyclable materials an even more attractive prospect.
The UPM Raflatac Packaging Recyclability Guide E-Book details the SmartCircle label materials that are recycling compatible with different recycling streams and offers advice on how to make decisions that align with the current guidelines. It covers EPR schemes as a driver of packaging circularity, what it means to be recyclable, how to improve the recyclability of PET, HDPE, and PP, PE films, fiber-based, glass, and aluminum packaging through label choice, how to make informed decisions using Life Cycle Assessment (LCA), and how to label waste that can be recycled.
“In today’s market, as legislation and consumer demand both continue to drive a shift toward more recyclable options, companies need to make more informed labeling and packaging decisions. That is why we are excited to be launching this new guide. It has been written with the sole purpose of helping stakeholders in the packaging design process realize the impact of label choice on the end product’s circularity by providing comprehensive and practical advice.”
Suvi Rasa, Manager, Sustainability, UPM Raflatac
UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions, and removable self-adhesive products. They operate 13 factories and deliver our innovative and sustainable products through our global network of distribution terminals.