Unilever has made an official statement about its decision to purchase Yasso Holdings, Inc., a distinguished American brand known for its high-quality frozen Greek yogurt.
Established in 2009 in Boston by childhood friends Amanda Klane and Drew Harrington, Yasso has emerged as a trailblazer in the realm of convenient frozen treats. The brand is renowned for its exceptional lineup of delectable yet low-calorie products that provide a guilt-free indulgence.
The acquisition of Yasso is aligned with Unilever’s Ice Cream Business Group’s strategy of premiumization. Yasso will now be part of an esteemed portfolio that includes other high-end brands like Ben & Jerry’s, Magnum, and Talenti.
Yasso’s product offerings cater to the increasing demand in North America for convenient, healthier, and indulgent frozen snacks. The current range of Yasso products is designed to meet this demand, with each product containing fewer than 150 calories.
Matt Close, President Ice Cream Unilever said, “I am delighted to welcome Yasso to the Unilever family. It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment. This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights.”
“We are forever grateful for the team members, consumers, and business partners who supported us along this entrepreneurial journey. With Unilever, we have selected the best partner in the world, who believes in Yasso’s vision and purpose of spreading joy to consumers everywhere,” said Amanda Klane and Drew Harrington, Co-Founders, Yasso.
Craig Shiesley, CEO Yasso said, “We are excited to join Unilever and become part of the world renowned family of Ice Cream and Novelties brands. I’m proud of our company growth and we look forward to working with Unilever to expand the global footprint of our incredible brand.”