Unhealthy foods and their promotion is one of the most irritating and devastating concern every government as well as an individual posesses. Many are striving to switch to healthier food while many unwillingly falling into the trench that unhealthier food items have created between health and will.
UK government has taken the matter into cognizance and in the recent stroll it has announced restricting advertisement and promotion of unhealthy foods from April 2022. Government thinks to curtail the wings of the unhealthier edibles that are infusing in day to day life style. Especially the attention intriguing promotions of “Buy 1 get 1” offers will be strictly ruled out of the domain.
Unhealthy promotions will also no longer be featured in key locations, such as at checkouts, store entrances, aisle ends and their online equivalents.
Promotions often appear to help shoppers save money. However, data shows that these deals actually increase purchases of promoted products by almost 20 per cent. They encourage people to buy more than they need or intended to buy in the first place.
Free refills of sugary soft drinks will also be prohibited in the eating-out sector.
Jo Churchill, public health minister, said, “We know families want to be presented with healthier choices. This is why we are restricting promotions and introducing a range of measures to make sure the healthy choice is the easy choice.Creating an environment which helps everyone eat healthier foods more regularly is crucial to improving the health of the nation.”
In the New Year, PHE’s Better Health Campaign will also run new adverts on TV and online to inspire and support people to maintain a healthy weight.
The steps are taken in the wake of incessant cases of obesity surfacing in the country regularly. Health ministry is also trying to formulate framework to achieve the purported feat.