True Elements is now certified ‘Clean Label’ by the Clean Label Project, US. Anchored on the promise of providing ‘Food that does not lie to you,’ this certification is a testament to the brand’s commitment to consumer health and delivering taste without any ingredient-driven compromises or adulteration.
True elements is based on 4 pillars of True – True to our Food (Nutrition), True to our Word (Transparency), True to our planet (Recycle), and True to our Families (People).
With the new certification, True Element will become the only Indian food brand to be recognized worldwide as both “Clean Label” and “100% Whole Wheat”.
These coveted accreditations are awarded by leading US non-profit organizations, the Clean Label Project and the Whole Grains Council, respectively, who are known for raising the bar in food nutrition, food safety and transparency worldwide.
These seals of credibility give consumers assurance based on facts and are a testament to the brand’s philosophy of creating a world where promises and claims are not made through lies or jargon and where 100% of the flavor is obtained. and 0% sugar.
Clean Label Project, rigorously tests more than 130 harmful contaminants, including pesticides, plastics and heavy metals. This certification enables the company to be part of the solution that addresses growing consumer concerns about industrial and environmental contaminants and toxins in packaged foods.
Speaking about the double certification, Puru Gupta, co-founder and CEO, True Elements, said, “We are very proud to be India’s first food brand that is recognised across 2 pillars of True – Clean Label as well as 100% Whole Grain. At True Elements, our brand growth predominantly has been built on the back of innovative clean and nutritious product offerings and these certifications are proof of that.”
Sreejith Moolayil, co-founder and COO, True Elements, said, “With these certifications, we at True Elements are proud that our commitment of quality promised is validated by scientific testing. With these international approvals, our consumers can be doubly sure that our products are 100 % clean.”