Tropicana has teamed up with Ciara Miller of the hit show Summer House to launch Tropicana Refreshers, the brand’s refreshed line of delicious juice drinks made with real fruit juice and no artificial sweeteners. Together, Tropicana and Ciara are launching a getaway giveaway to help juice drinkers savor every last sip of summer. In fact, according to a recent survey, 68% of Americans believe summer ends on Labor Day.
“Clearly, summer is my go-to season and as you may have seen on TV, Tropicana is my go-to OJ. So, I jumped at the chance to partner with them to remind people that summer isn’t over, and to savor the last sips with Tropicana Refreshers.”
Ciara Miller,cast member, Summer House
“We’re so excited to team up with Ciara to reintroduce our Tropicana juice drinks lineup to consumers who we know are craving delicious afternoon refreshments. Tropicana exists to deliver joy, and reminding people to savor summer the same way we know they will our Refreshers is the perfect way of bringing that to life.”
James Spalding, VP and General Manager, Tropicana Brands Group
No matter what the calendar says, it’s always a good time for a refreshing summer beverage Tropicana and Ciara Miller have also created cocktail and mocktail recipes with Refreshers to help you stay in a summer state of mind. The Golden Hour is a rum-based cocktail with Refreshers Pineapple Mango, tropical notes of coconut water, and fresh lime juice and mint, while A Punch Above marries Tropicana Refreshers Fruit Punch with sparkling water, lemon, orange, and cherries.
Tropicana Refreshers are made with real fruit juice and no artificial sweeteners and come in a variety of flavors, including Fruit Punch and Pineapple Mango. The juice drinks are available in 46-ounce and 11-ounce bottles at national retailers, including Walmart, Kroger, Albertsons, and Target, with a suggested retail price of $2.99 and $1.99, respectively.
Tropicana Brands Group brings together an exciting global portfolio of some of the world’s most iconic juice brands, including Tropicana, Naked, KeVita, Izze, Dole, and Copella. Established in 2022 as a joint venture between PAI Partners and PepsiCo, the company aims to promote new growth for its business, opportunities for its people, and to accelerate a vision to be the undisputed global leader in fresh and chilled beverages. With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing, and nutrition expertise.