By 2024, the international market for kids’ food and beverages is estimated to reach USD 144 billion. This is because of the increasing focus on child health and well-being, rising awareness and advantages of right dietary habits.

Today, children have access to packaged food much more than ever before. A quick halt at the supermarket can result in numerous snack packs that are generally unhealthy. At present, there are limited or restricted options available in the segment of nutritious age appropriate packed food for children.

The company was established with a goal to provide age-appropriate and healthy snacks for children. Started in 2016 by a brother-sister duo, Aswani Chaitanya and Hima Bindu, the company comprises of a wide array of nutritious food products created for children. The products are age-appropriate suitable for children of age-groups ranging from 6 months to 12 years. Each product is manufactured with 100% natural ingredients without any use of preservatives.

With 7 classes of products, the brand provides finger food, munchies, energy bars, biscuits, probiotic bites and many more. Each of these products are crafted in suitable portions to offer the necessary nutrition. It will soon be launching weaning food and other snacking options for toddlers and school-goers.

It is financed by MTR Foods Pvt Ltd. Recently, they have initiated Pre Series A funding run by Rangsons Technologies LLP, part of NR Group. The round also witnessed participation from Paipal Ventures LLP

In the previous one year, it has provided service to more than 2.5 lakh customers. The products can be availed either from their website or from online trading platforms such as Amazon, BigBasket, Firstcry and Flipkart. Confirming more than 400 orders daily, the company also sells its products in 350+ organic or kid’s stores. In addition, the brand has recently initiated a WhatsApp store to vend off its products directly to customers.


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