The ICEE Company has recently announced a tie-up with the newest chapter of DreamWorks Animation’s blockbuster musical franchise, Trolls Band Together. Fans of all ages can experience the magic of the movie on and off the screen with new limited-edition Trolls-themed ICEE flavors, branded cups and a chance to win a family trip to Hollywood.
Read: August 2023 Issue of Food Infotech Magazine.
Get the band back together to taste Trolls-inspired ICEE flavors that are available at retailers nationwide, including Target beginning October 1. Whether you’re sipping Poppylicious Pink Watermelon, Branch’s Blue Raspberry Harmony, Viva’s Fantast-amazing Lemonade, Tiny’s White Cherry Sparkle, or Trolls-tastic Red Cherry, you can experience the foot-tapping fun, just like your favorite Trolls characters.
Fans also have the chance to not only dream of the star-studded life but take them to Hollywood. From October 16 to December 15, fans can sign up for the ICEE news email at ICEE.com/TrollsBandTogetherMovie to be entered for the chance to win a grand prize trip to Hollywood, CA, along with other Trolls and ICEE swag. One lucky winner and their band members will be treated like royalty in Queen Poppy’s court, winning roundtrip flights, a two-night luxury hotel stay, personal recording studio session with a professional producer, and a showstopping musical museum experience.
In addition to the tantalizing ICEE flavors, fans can keep the joy-bopping fun going by enjoying Trolls-themed ICEE frozen Tubes at home beginning this October. Available in 6-count packs at major retailers nationwide, including Walmart, Target, Jewel, ShopRite, HEB and more, moviegoers can feel like a kid again with delicious cherry and blue raspberry frozen novelties. A family-sized 30-count pack will also be available at Sam’s Club.
“We are so excited to partner with DreamWorks Animation’s Trolls Band Together to offer fans a new way to experience the magic of Trolls beyond the big screen,” stated Natalie Peterson VP of Marketing for the ICEE Company. “This toe-tapping collaboration will help bring the Trolls characters to life in a new, delicious way. Poppy and Branch are both energetic and exuberant characters, which is the perfect personification of ICEE’s iconic ‘Let the Kid Out’ feeling.”
