The Alkaline Water Company Inc., the country’s largest independent alkaline water company and the Clean Beverage® company, has begun initial sales of its Alkaline88® Sport drink in brick-and-mortar grocery stores.

Read: November 2022 Issue of Food InfoTech Magazine.

After a successful e-commerce launch earlier this year, all four flavors of Alkaline88® Sport are now available in over 250 Harris Teeter stores across seven South Atlantic states and Washington, D.C. The product uses the innovative FreshCap™ powered by Vessl® to instantly infuse all-natural flavors and functional ingredients into Alkaline88® water.

“Alkaline88® Sport’s elite hydration is now available to shoppers at Harris Teeter,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “We’ve received very positive feedback throughout Alkaline88® Sport’s R&D phase and its initial e-commerce launch. Now, this innovative product is available in brick-and-mortar stores for the first time. This initial placement in a leading grocery chain like Harris Teeter, a Kroger subsidiary, gives us a great opportunity to introduce Alkaline88® Sport to grocery shoppers. We believe Alkaline88® Sport can be a disruptor in the sports drink category and we’ll continue to optimize its distribution and sales strategies to support the strengthening and growth of the overall Alkaline88 brand.”

Also Read: Top Food Processing Companies in India 2022.

The natural flavors and functional ingredients–including vitamins, ginseng, and guarana–are stored in the pressurized FreshCap™ powered by Vessl® until the consumer twists it open for an instant infusion into the Alkaline88® base.

The Alkaline Water Company is the Clean Beverage® company making a difference in the water you drink and the world we share. Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options.

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