Tetra Pak has established a world-class center in Bangkok where it supports food and beverage companies across APAC, including Singapore, in converting their ideas into products that keep up with growing consumer demands. Singapore-based companies can use the center to reach the wider region and continue competing. With operating expenses and a lack of resources being big problems for local SMEs, the help provided by the center follows the Budget 2025, which wants to promote businesses’ progress abroad.
The center, headquartered at Bhiraj Tower at EmQuartier, Thailand, is meant for teamwork and innovation so that firms can improve their product development process and release goods more quickly using the latest technologies. On May 14, 2025, the grand opening event welcomed officials, members from various industries, and colleagues from the Embassy of Sweden, Business Sweden, and the Thai-Swedish Chamber of Commerce.
The environment in Bangkok’s Tetra Pak center was designed to help people come up with new and creative growth ideas. It intends to support businesses in finding new answers, facing their challenges, and trying unconventional solutions. At the center, brands can get support with everything from planning to launching their new products. One method the center uses to help businesses expand quickly is to analyze and explore the market to understand consumer requirements.
- Fitting Businesses: Using insights from world trends and possible markets to create target business models.
- Product Innovation: Introducing worldwide solutions to stimulate your creativity and support the future of your product line. Co-creation means creating an area for people to unite and develop new ideas together.
- Prototyping: Creating prototypes quickly so they can be examined and tested.
“Consumer preferences in the food and beverage industry are changing rapidly, while global food systems continue to face uncertainty. Building long-term resilience has never been more critical. As priorities shift, so does the need for more sustainable and innovative approaches to food production. At Tetra Pak, we believe innovation is key to staying competitive. The launch of the CIC Bangkok underscores our commitment to helping the industry navigate change and explore new growth opportunities. We welcome businesses to use the CIC as a springboard for innovation and stronger market presence.”
– Julia Luscher, vice president of marketing and market operations, Tetra Pak.