TAZO collaborated up with Deepti Vempati, star of Netflix’s hit show, Love Is Blind, to launch the TAZO Summer Bucket List this June 10th—National Iced Tea Day. The #TAZOSummerBucketList includes a wide array of seasonal activities that will inspire people to channel their mood and make the most out of their adventures, allowing for a truly spontaneous summer.
With TAZO being the unconventional tea brand that breaks through the ordinary, Deepti – who challenged the status quo to find her unique love story – is the perfect partner for the #TAZOSummerBucketList.
Read: May 2022 Issue of Food InfoTech Magazine.
According to a recent survey commissioned by TAZO, 72% of Millennials and Gen Z-ers say they want to try something new this summer, but they need a little inspiration to get started. And 70% say they want to try an activity that gets them out of their comfort zone this summer.
Inspired by TAZO’s bottled iced tea blends – PASSION®, a vibrant, herbal infusion of hibiscus, orange peel and cinnamon, ZEN™, an invigorating infusion of green tea, spearmint and lemongrass, AWAKE®, a bold, full bodied blend of smooth black tea and CALM™, a soothing blend of chamomile, lemongrass, hibiscus and spearmint – TAZO and Deepti have created a mood-based bucket list corresponding to each blend that will motivate fans to choose activities based on their mood, live summer to the fullest and get out of their comfort zones.
“I love TAZO iced teas! The bold blends make them the perfect pairing for whatever I’m in the mood to do. My favorite blend is PASSION® because it captures that perfect day-date vibe,” said Deepti. “Each day of summer feels like an opportunity to try something new, and I am more ready than ever to check things off my TAZO Summer Bucket List. Whether I’m being a tourist in my own city, visiting a national park or trying a new workout class, I’m excited for unexpected adventures.”
Also Read: Kurkure Expands its Portfolio With New Chatpata Cheese Flavor.
“TAZO has a rich history of sourcing premium ingredients from all parts of the world to craft the unique pairings in each of our teas. When you sip one of our bottled iced tea blends, there’s no limit to the adventures, ideas and passions it can unlock,” said Katrina McDonald, Pepsi Lipton Partnership Senior Marketing Director. “Nearly two-thirds (64%) of Millennials and Gen Z-ers say that when they think about this summer, they’re more likely to ‘play it by ear’ instead of making plans in advance.2 With Deepti’s partnership, we’re excited for tea lovers to find inspiration in the mood-based bucket lists.”