Tata Tea Gold beautifully captures the essence of Durga Puja, the celebrations in its festive packaging edition.
The uniquely designed line of party packs bring to life the joy and essence of the 5 special days of pujo celebrations from Shashti to Dashmi.
Tata Tea Gold brings to life the story of the great feast and the rituals performed during the festivities. The idea is to experience the joy, fun and emotions of the celebration of Durga Puja with the packages dedicated to the 5 important days of the festival.
Speaking about the festive edition packs, Puneet Das, president, Packaged Beverages, TATA Consumer Products, said, “Durga Puja in West Bengal is synonymous with fun, enthusiasm and joy and to bring out the true essence of the festivities, Tata Tea Gold has designed a series of exquisite packs that pay homage to the rich culture and splendor associated with the festival. The new packaging has a beautiful storytelling and visual appeal to the Bengali audience and aims to bring alive the magic and passion of West Bengal in celebration of this unique festival.”
The Shashti package represents the arrival of the goddess Durga and the revelation of the face of Maa Durga with rituals such as Amontron, Bodhon and Adibash.
To enjoy the essence of Saptami, the package highlights the “Kaula Bou” ritual. Ashtami and Nabomi packages express the true color of fun and fervor with elements of Pushpanjali, Sandhi Puja, Dhunuchi Naach, Dhaak. The last day or dashmi is traditionally known to women by Sindour Khela and the same is beautifully depicted on the packages.