Tata Starbucks Private Limited has declared that its signature merchandise will be available for purchase through Flipkart. Making use of this new digital feature, customers can easily buy products such as custom mugs, tumblers, cold cups, and many more, via the application and online website. Customers will soon be able to order coffee brewing tool from the easement of their own homes.

The association with the platform depicts the next evolution of the company’s devotion towards expanding its digital relationship with customers. By using the e-commerce capabilities, the company targets to broaden the reach of the Starbucks Experience.

Navin Gurnaney, CEO of Tata Starbucks Private Limited stated- “By financing in collaborations such as Flipkart, Tata Starbucks is able to set up a digital experience that amazes, enchants and offers an enhanced Starbucks Experience to customers in India, anywhere, and at any time. This collaboration will give us a chance to get associated with customers in more number of ways than ever through premium, hand-picked Starbucks merchandise and a favourable experience that shows the same service and quality that our customers have come to love and anticipate from us in our stores.”

Nishant Gupta, senior director, beauty, general merchandise and home at Flipkart said- “We are thrilled to join hands with Starbucks to bring their merchandise onto our platform. We have constantly collaborated with brands that bring excitement to our consumers. As more and more consumers look to e-commerce for all their necessities, we are motivated to be the medium that fulfils their demands and assists their shopping journey.”

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