Tata Starbucks Pvt. Ltd. recently announced its entry into 6 new markets in India, marking its biggest store expansion in a year. By entering into the cities of Siliguri, Nashik, Guwahati, Thiruvananthapuram, Goa and Bhubaneswar, it has demonstrated its commitment towards accelerating the Starbucks experience for customers all over India.
With its growing base of coffee enthusiasts throughout the country, the brand has made its maiden appearance in states such as Assam, Goa and Odisha.
Sushant Dash, CEO, Tata Starbucks Pvt. Ltd. stated – “Tata Starbucks is grounded in growing with its partners and customers together and thus expanding our footprint in India is a matter of great pride for us. As we bring the authentic Starbucks experience to six more communities across the country, I would like to thank our more than 2,000 partners in India for their passion and commitment and for being our constant pillars of support.”
Each and every new store in the 6 cities is a celebration of the people who represent the diverse culture of the region. The stores are a fusion of the signature warm and welcoming design and the city’s local culture and craftsmanship, serving as an extension of the neighbourhoods we serve:
In Goa, the store design in inspired by the local architecture of the Fontainhas streets or the Latin Quarter of the market, reflected throughout the wall panels and mouldings of the store.
In Thiruvananthapuram, the natural landscapes of soft curvy timber shapes are carved on the wall to reflect the beauty of this area.
The interior design of the store in Guwahati, Assam, celebrates locally-sourced architectural materials. Guwahati also marks Starbucks’ 250th store in the country.
Taking inspiration from the unique, terraced landscape of the tea farms, the first store in Siliguri creates a moment of connection between the customers and their natural surroundings.
The store in Bhubaneswar is heavily inspired by the uniqueness of the heritage temple and its architecture.
Moreover, the company’s first store in Nashik brings forward the emotional connection between the agricultural tradition of the city and the brand’s tradition of growing coffee around the world.