Mobile applications are the way to go in the modern digital era, where Gen Z and millennials like to access everything with a simple tap. Keeping up with this trend and the brand promise of relentless innovation coupled with providing the best to their customers, Tata Starbucks has revamped its mobile application with a host of new features and a completely fresh UI UX.
The newly enhanced mobile application focusses on personalization and makes it easier for customers to place their orders with features tailored to their needs. It aims at bringing the ubiquitous third place experience to mobile screens and enables customers to continue cherishing their favourite Starbucks brews!
Furthermore, the Starbucks Rewards™️redemption just got a lot easier with the all-new application. Customers can now seamlessly track, access and redeem their rewards while placing an order, making the Starbucks experience even more delightful.
Customers can enjoy their favourite Starbucks experience by ordering ahead with the Mobile Order and Pay feature. This enables customers to place an order, skip the line and pick up their order once it’s ready at their choice of store. This is not all, Starbucks Rewards™️ loyal members can earn 2X bonus stars on the first three transaction that they make using the Mobile Order and Pay feature.
The new Starbucks App will help the users discover more about the brand, its myriad offerings, and services, provide an in-depth knowledge of the various products along with a simplified menu discovery. The key factor that adds a personalized touch are the Barista Messages. The thought is to bring your friendly neighbourhood Barista to the mobile screens and replicate the warm in-store conversations complete with suggestions based on unique tastes and preferences.
Starry Tips, another key feature, will give a detailed insight into the menu and its various subcategories, aiding the customer journey at every step to ensure they make the most of the offerings. Along with the menu, detailed insights on the items saved in cart and tips about using rewards, offers and suggestions for a better delivery experience will also be shared. It will also highlight the benefits of using the SR Card as the payment mode.
In line with its focus to form a closer connection with their customers, Starbucks’ latest campaign #StarbucksLoveatFirstApp brings an array of innovative offerings through a simple tap. Spotlighting the various rewards and benefits, the campaign celebrates the personal connection the brand has with each one of its consumers by bringing their favourite coffee to their fingertips.
The mobile application boasts of a plethora of other features ensuring that the customer journey is exciting in more ways than one!