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      Tata Consumer Products to broaden its portfolio with new entrants.

      Shashank GauravBy Shashank GauravJanuary 14, 20212 Mins Read
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      Tata, the stewardship stalwart of almost every industrial sector has finally broadened it food and beverages portfolio of wellness and immunity with special emphasis on Soft beverages.

      Tata Consumer Products has come up with Tata Tea Tulsi Green and Tata Tea Gold Care, and reformulated its existing Tetley Green Tea with added Vitamin C. These new offerings are developed with beneficial ingredients that are known to help improve the body’s immunity and enhance overall wellness.

      Company has royal legacy serving the consumer groups with special products and treats time-to-time. With advent of these two Green tea variants will boost the demand in the market. Gold Care is infused with a medley of five native ingredients that provide wholesome goodness in every cup and promote wellbeing. It packs the goodness of immunity boosting ingredient Tulsi and other native ingredients Ginger, Cardamom, Mulethiand Brahmi that not only make for a perfect cup of masala tea but also are known to provide specific health benefits.

      On the other hand, Tulsi Green is a unique concoction addressing the traditional benefits of Tulsi Patram and Green leaves. Green leaves has us helped with weight loss and as antioxidants similarly. Tulsi is a staple ingredient in all antiquely designed medicinal businesses.

      Tetley Green Tea is an excellent source of antioxidants that are known to have various beneficial effects on health. The green tea bag range in India has been reformulated with added Vitamin C and is re-launched as Tetley Green Tea Immune. It is available in four exciting variants, Classic, Lemon and Honey, Ginger Mint and Lemon and Mango variant.

      According to Sushant Dash, president, packaged beverages (India, Bangladesh and Middle East), Tata Consumer Products “We are enhancing wellness offerings in our beverage portfolio with the launch of two exciting variants in our Tata Tea brand- Tata Tea Gold Care and Tata Tea Tulsi Green and the re-launch of Tetley Green Tea Immune. The pandemic has seen consumers showing a significant preference for trusted health and wellness products. These are reputed brands in the tea segment. The variants can be purchased through e-commerce platforms.”

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      Shashank Gaurav

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