Manish Aggarwal

The consumption of snacks holds significant importance in the global diet landscape. With factors like population growth, rising income levels and evolving consumer preferences, the snack industry is witnessing unprecedented demand and expansion. According to a recent report by IMARC…

The Fast-Moving Consumer Goods (FMCG) industry, renowned for its swift production cycles and rapid market turnovers is undergoing a notable transformation with a collective commitment towards promoting sustainable practices. Traditionally characterized by its focus on convenience, affordability, and mass consumption,…

The Fast-Moving Consumer Goods (FMCG) Industry is undergoing a transformative phase in 2024, shaped by the aftermath of global events and changing consumer dynamics. The surge in online consumer goods demand, accelerated by the pandemic is prompting FMCG companies to…

With the busy lifestyles of the millennial workforce, increase in gross family income and with nuclear families and work-from-home becoming the norm, consumers seeking convenient food options, the Ready-to-Eat (RTE) and Ready-to-Cook (RTC) categories have been seeing a lot of…

Bikano, India’s favorite snack, and packaged food manufacturing company, has launched a new pack of Crunchy Munchy in 100 gms pack, keeping in mind the expected rise in demand for snacks this winter – as reported in indianretailer. Read: November 2022…

Bikano, India’s favourite snack and packaged food manufacturing company, has re-launched a wide selection of their Sharbat range for the summer of 2022. Of these Rose Syrup, Orange Sharbat, Khus Syrup, Jeera Shikanji, Badam Brahmhi, and Thandai Kesaria are the…

There has always been stiff competition in the FMCG space in India. In the present age, CPG or consumer-packaged goods companies are facing increasing competition from retailers who have started their own private-label offerings. Also, both CPG companies and retailers…

The eruption of COVID-19 has left millions and millions of businesses scurrying for survival. Although, somewhat less affected sans some categories, the FMCG companies too did face headwinds for some time. And to counter these headwinds, technology has been the…