Aashirvaad Svasti, one of the leading dairy brands in West Bengal, has announced the launch of its latest milk offering ‘Aashirvaad Svasti Daily’ in the region. The main purpose behind releasing this product has been to assist mothers in securing…
ITC
ITC Foods has launched its first millet cookies as part of Sunfeast Farmlite, in line with the core purpose of ‘Help India Eat Better’ – as reported in ET. Read: April 2023 Issue of Food InfoTech Magazine. Millets are now seen…
ITC has introduced Aashirvaad Organic Atta with paper-based packaging on the occasion of World Earth Day – as reported in FE. Read: March 2023 Issue of Food InfoTech Magazine. The company believes that this initiative is in line with ITC’s Sustainability…
ITC Fabelle has launched its Dessert Collection range of chocolates to gift this Raksha Bandhan. Crafted to commemorate the special bond with the consumers’ guardian angels – their pillars of strength, Fabelle Master Chocolatiers have curated 4 unique luxury chocolate…
ITC Ltd. is looking to widen its product portfolio in the dairy segment and tap the “low” milk consumption in West Bengal. The per capita availability of milk in West Bengal is low, one-third of the national average of 427…
Sunfeast has launched a new variant of its Sunfeast Bounce Biscuits – Sunfeast Bounce Fills. The new product was introduced through a TVC campaign ‘Ye dhoka khana toh banta hai’ which takes a humorous route to highlight the irresistible nature…
The dairy business of diversified conglomerate ITC Limited will focus on expanding its milk sourcing base in east India, specifically in Bihar and West Bengal. The conglomerate, which entered the dairy business less than four years back, currently has over…
ITC Ltd.’s Fabelle Exquisite Chocolates, the pioneers of luxury chocolates in the country came up with their announcement about the launch of a unique Heart of Gold Collection. Launched at a virtual event, the Heart of Gold Collection is a…
ITC Limited’s Sunfeast Caker has made public its first nation-wide TVC (Television Commercial) campaign ‘Paet Ko Do Kuch Great’. The initiative communication triggers all those consumers who are in search of quick snacking choices in moments of hunger and witnesses…
ITC Aashirvad has come up with new range of Premium Milk- Ashirvad Svasti Select Milk in Kolkata. The most unique stuff forayed by ITC is “Doodher Report Card” that gives an assurance along with the quality and quantity of components…
ITC Royal Bengal’s Gourmet unveiled a brand new Chaat Box, having an array of delectables coming handy in carry-size of a box. Already well-acclaimed as world-class hospitality serving mouthwatering chaat recipes, this is the company’s new step towards pushing its…
ITC Hotels has now come up with its E Gift Card for an exclusive entrance to original experiences this festive season at ITC Royal Bengal & ITC Sonar. This will grant the users a range of easy and quick redemption…
ITC’s Sunfeast, one of the most loved consumer biscuits company, is now broadening its presence in the cakes category with the release of a novel sub-brand, Sunfeast Caker. As per the company, the brand will have a range of creative…
ITC has always been a scorer in the cricket games. ITCs leading confectionery brand “Candyman” Fantastic, widely acclaimed for its crispy choco filled wafers and other ranges have now released a series of 12 new TVCs for its ‘Cricket’s snacking…
ITC’s Sunfeast Dark Fantasy biscuits brand, which partnered with Royal Challengers Bangalore (RCB) at the outset of the T20 cricketing season, has now unveiled the ‘Lucky Hai’ initiative. Through this partnership, the firm said that the brand targets to…