Taco Bell, a Mexican-inspired restaurant brand has entered into a partnership with Microsoft’s Xbox to give the consumers an opportunity to win ‘Age of Empire IV’ PC game copies. This also comes with a lifetime validity on the purchase of the Ultimate Cheese Taco. With the giveaway having started since 03rd of January, Taco Bell promises to hand over close to 200 plus copies every week till the month end.
The customers, who place the order at Taco Bell for ‘The Ultimate Cheese Taco’ or the meal for 2 at dine-In, take away (in-store or Taco Bell App) or delivery (Swiggy, Zomato or Taco Bell App) would be eligible to participate in the lucky draw. All a customer would require to do is place the order and share a 10-digit valid phone number to mark their entry. Winners will be announced at the start of every week through brands digital media channels, Taco Bell App, including personalized SMS communication.
Gaurav Burman, Director of Burman Hospitality Private Limited, being Taco Bell’s exclusive franchise partner in India had commented on this rekindled collaboration and stated – “Our constant endeavour is to focus on consumer passion points and lifestyle-oriented attributes that resonate with today’s generation. As the youth increasingly leans towards gaming with excessive time spent indoors, the industry now witnesses a significant growth in the country. This expansion is the fuel for our collaboration with Microsoft’s Xbox to provide our consumers with a unique chance to win game copies of the iconic game ‘Age of Empire IV’. We believe this partnership is yet another innovative way to strike a chord with the youth and strengthen our position in their minds.”