Suumaya Industries Ltd., a growing diversified conglomerate group, through its 100% fully-owned subsidiary Suumaya Retail Ltd., launches its own unique hybrid model of retail business for rural India. In the pilot phase, the company aims to open 30 plus “Suuvidham Superstore” retail chain in Uttar Pradesh in the first quarter of 2022.

“Suuvidham Superstore would be based on Company Owned Company Operated (COCO), and Company Owned Franchise Operated (COFO) business concept. The retail outlet would be offering a wide array of products covering food and household utility items. The company intends to make it as a ready platform to help home grown brands expand their footprint as an enabler for local businesses.

It will be a go-to-store for every local villager, as the company will be providing quality goods at subsidized rates. All these stores will be technology enabled to simplify placing of orders to processing invoices, thereby bringing ease into their day-to-day lives. The superstores are designed around a customer-centric approach.

Ushik Gala, Chairman and Managing Director of Suumaya Industries Limited stated – “Suuvidham Superstore retail business will strengthen Suumaya Retails foothold in the value retail segment in the smaller towns. By launching stores across the states of Uttar Pradesh, Haryana, Rajasthan and Gujarat in both online and offline model, the company will provide opportunities to franchisees and rural retailers to scale their business. B-town consumers will hugely benefit from the access to various brands at economical price points. We believe in the humongous potential of rural India and our Suuvidham Superstores will change the lifestyle of rural Indians by giving them right choice at the right time at the right price. We will play a catalytic role in enhancing their lives by offering them the advantage of urban living in terms of all the normal buying choices.”

Adding further, Ushik Gala stated – “We have audacious goals and big plans for the rural retail sector as the power of the rural India is immense. The group already has a strong foothold in agri-supply chain, which will give Suumaya retail a tremendous edge over other players. This new venture will create a solid presence for Suumaya in the Indian retail space with strong assortment of products and extensive geographical footprint in tier 2, 3 and 4 cities. We have a strong back-end and technology infrastructure to ensure seamless operations and boost the growth. The focus on smaller towns and talukas through the online and offline market has huge potential. We are expecting good footfall, due to strong assortment of products offered at optimal prices and well calibrated store positioning. A high footfall conversion rate can be leveraged to expand Suumaya’s market penetration. The model is likely to significantly empower rural entrepreneurs and is likely to boost rural economy.”


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