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Suumaya Industries Ltd., a budding conglomerate Industry has acquired 51% stake in payAgri Innovation Pvt. Ltd., an AgriTech Firm easing out issues of Farmers, consumers and Agri Supply Chain through its exemplary tech driven platform. The deal happened in an undisclosed amount through Suumaya Agro Ltd. Which itself is a 100% subsidiary of Suumaya Industries Ltd. mediated by MD Ushik Gala. 

Gala said, “Suumaya Industries has embarked onto an ambitious journey with Suumaya 2.0 Strategy. Diversifying into the Agri Business is a new pathway for the Company which is unfolding new opportunities and markets for us. The company has already made substantial inroads into the segment and we are most certain that this highly scalable and sustainable business would be the next big growth engine for the company. Agri Business has been instrumental in the robust financial performance of the company. Within few months, the company is positioned as one of the leading organized player in the Agri value chain. In line with this vision, the company is also exploring various inorganic opportunities to be recognised as a significant player driving the sector in unchartered frontiers.”

“The company through our wholly-owned subsidiary Suumaya Agro Ltd. is acquiring payAgri, a fast growing ‘Seed 2 fork’ start-up poised to become a global leader in agri & food business. This will enable Suumaya Agro to gain a strong foothold in the Agri Value Chain business in India. Agri business is witnessing strong traction. We would be differentiating our approach in the entire Agri Value Chain and endeavour to be dominant player in the segment,” he added.

“The capital infusion by Suumaya Industries will help drive the growth and expansion of payAgri as a farmer centric value chain focused hybrid bulk and retail supply chain model. We are excited to partner with Rajkumar KVM and Rajeev Kaimal, both first-generation entrepreneurs, who have created a strong business through their market acumen and perseverance. There is a great synergy as it will give access to Suumaya in the Southern markets, entry into higher value agri commodities as well as wider range of customers and vast access to the farmers network which are the key strengths of payAgri,” said Gala.

“The investment in payAgri not only underlines our commitment to exponentially grow the agri business but also see huge potential in the new commerce agri-fintech which will further boost the digital ecosystem for millions of farmers, consumers and agro & food MSMEs. We look forward to working with the highly experienced management team of payAgri as we further expand the business going forward,” he added.

KVM Rajkumar, co-founder and MD, Bulk Value Chain Business, payAgri Innovations Pvt. Ltd., said, “We are building a unique and workable ‘seed to fork model’ with a focus on Spices and Grain value chains. We are excited to see the acceptance and appreciation from our B2B  customers, especially Food Processing MSME customers for our quality and supply reliability. We never failed to honour supply commitment irrespective of pandemic and flood situations. We plan to scale up our bulk value chain business by on-boarding 100+ MSME & Overseas buyers and increase our wallet share to min. 50% of their procurement requirements in the coming 12 months.”

“We are delighted to have Suumaya Agro as our investor as they can leverage their huge business network to propel us to achieve fast-track growth, besides their equity investment and continuous working capital support. The investment will help us to invest in critical farm-gate and supply chain infrastructure, expand our FarmConnect Hubs within and outside India and also strengthen our tech platforms,” he added.

Rajeev G Kaimal, co-founder and MD-products and FinTech Business, payAgri Innovations Pvt. Ltd., said, “At payAgri, we aimed to build a sustainable inclusive model in the Agri Value chain space keeping farmer interest at the core. The solutions that we provide from market linkage, technology linkage to  financial linkage not only helps farmers and farmer institutions but also the various actors in the Value chain. With this investment support from Suumaya, we aimed to take this model across geographies in the coming months and establish ourselves as a prominent player in the Agri Value Chain space providing unique tailor made market and financial solutions to the various value chain players.”

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