Mysuru based Supreem has now made its maiden entry into super foods with 19 products and 38 more by the end of this year. The company is well known in Mysuru for its pharmaceuticals has now diversified to manufacture healthy superfoods assessing the promising marketing opportunity.
These products are made from natural ingredients to promote a healthy life without side effects.
The range, which includes 19 products available on modern e-commerce platforms and retail chains, will expand to a total of 50 by the end of this fiscal year.
“We have a plan in place to increase it to over 100 products by the end of next financial year. The market offers ample growth prospects and is driven by the consumer demand for health, safety and convenience,” Sadanand Nagaraja Rao, chairman & managing director, Supreem Super Foods.
Products include healthy products, premium foods, beverages and lifestyle management products. Some of them are Garcicumin, Superejuven, Sucrestat, Gingerin, Suvarna Amla, Wellness Treats, Gingberry Candy, Co-Zing Candy. Also a range of Healthy Snacks of Soya Chips, Oats Puffs, Multipurpose Mix, Fava, Mint Chips, Seedy Mix, Ragi Millet Chips, Quinoa Mix and Quinoa Puffs.
Stating that living healthy is the need of the hour and here, Rao said that the effort is to combine innovation and experience, to research and develop smart, sustainable superfoods that can be consumed on the go. “Today’s lifestyle demands quick and healthy bites that are packed with adequate nutrition and we have ensured infusing our range with immunity boosting ingredients to also keep lifestyle disorders at bay.”
Supreem Pharmaceuticals achieved a turnover of Rs 68 crore last year. The CAGR growth has been over 20% of revenue and profitability for the past 5 years. With the launch of Supreem Superfoods, its consumer products division, the company expects combined sales of approximately Rs 90,100 crore this fiscal year. Now Supreem Pharmaceuticals is investing more than Rs. 25 crore in the next 5 years to build this consumer business to reach a CAGR of over 30% in the next 5 years to achieve a combined turnover of Rs. 250+ crore, with both divisions roughly equivalent to shares in the company, he said.
“Through the launch of this new consumer division, we aim to invest over Rs 80 crore over the next three years. This would lead to a direct and indirect employment to the tune of 1500 – 2000 during this period,” said the chief of Supreem Super Foods.