South Indian edible oil brand Sunpure has recently announced the launch of its multigrain atta. With the United Nations declaring 2023 as the International Year Millets, the Mysuru-based company is excited to make the goodness of these superfoods easily accessible to more Indians.

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The oil contains a healthy mix of 12 cereals, pulses and millets, with the highest percentage of multigrain (15%), as compared to other products available in the category. Apart from containing proven health benefits, millets are also good for the environment, with low carbon and water footprint.

MK Agrotech, Sunpure’s Karnataka-based parent organization, is famous for bringing together the best of technology and tradition. While the company is expecting to generate a revenue of INR 5 crores during the 1st year, it expects to double its revenue from 2nd year onwards, while strengthening its vision to become a Pan-India FMCG brand that empowers Indian consumers to embrace healthy living.

Sridhar Vaidyanathan, chief operating officer, MK Agrotech, stated – “As the world’s largest producer of millets, India has introduced the goodness of these superfoods to the world. Unfortunately, though, many Indian households, particularly in urban India, are no longer consuming millets as an integral part of their diets. Sunpure is working towards remedying the situation by bringing back these healthy, traditional Indian foods into our daily lives. Sunpure Multigrain Atta has the highest composition of millets as compared to the multigrain attas currently available in the market. You can now make perfect chapatis, pooris, parathas, naans and kulchas at home, without compromising on taste or health. Clinical studies have established the many health benefits of consuming millets, while environmentalists concur on the eco-friendly qualities of these resilient crops. They are good for the people and the planet.”

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