Sunfeast has launched a new variant of its Sunfeast Bounce Biscuits – Sunfeast Bounce Fills. The new product was introduced through a TVC campaign ‘Ye dhoka khana toh banta hai’ which takes a humorous route to highlight the irresistible nature of the product.
Sunfeast Bounce Fills contains milk creme filling encased in a crunchy orange and strawberry flavored shell.
With this latest addition to its portfolio, Sunfeast Bounce aims to provide a centre filled experience to upgrade the fruit-flavored sandwich crème consumer.
Commenting on the launch of ad fim, Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division, ITC, said, “Sunfeast Bounce is known for delighting its core TG – children, with innovative offerings in the crème biscuit segment. Consumer immersions also revealed that they are looking for fresh and innovative products in the fruit-flavored crème space. We picked this up as an opportunity to create excitement in the fruit-flavored crème segment with a superior centre filled experience. ”
He further added, ‘‘our all new Sunfeast Bounce Fills has a crunchy Orange/Strawberry flavored outer she’ll that makes way into a luscious milk crème filling. With this ad film, we want to illustrate the USP of the new Bounce Fills – a milk crème filled tasty treat that children will find very hard to resist. We hope that consumers will enjoy this latest addition to the Bounce family.”