India’s leading poultry major Suguna Foods has announced the appointment of Vignesh Soundararajan as its new Managing Director effective from April 1, 2022.
In his new role, Vignesh Soundararajan will lead the farm, feed, and process food division of Suguna Foods operations in India.
In addition to this, he will also take care of company’s expansion within the poultry segment and focus on strengthening the footprints of the brand in India.
Mr. G.B Sundararajan, the current Managing Director and Co-founder, will continue to be associated with Suguna Foods as part of the board.
Speaking on the changes in the management roles, Mr. B Soundararajan, Chairman, Suguna Group said, “Sundararajan and I are truly satisfied with the transformation we have brought to the poultry industry through Suguna and how we have empowered farmers across the nation. From backyard farming to integrated growers’ poultry industry has come a long way in being a significant contributor to the Agro-Food industry.”
He further added “The industry has also played a significant role in building a healthy and strong population. The foundation on which Suguna’s legacy has been built and we are confident that Vignesh as the new Managing Director will continue this momentum which will benefit the farmers, industry, customers, partners and people.”
Adding to this, Mr. Vignesh Soundararajan, Managing Director, Suguna Foods said, “The last seven years have been very eventful, from facing the global pandemic to rebranding Suguna Foods, we have faced the highs and lows of the industry. As a market leader and name which resonates across all geographic locations, Suguna Chicken has always been the favorite among consumers. We have also launched “Delfrez” the new age brand in meat retail, which has further strengthened our product portfolio adding diverse purchase options to consumers. While we are devoted to continuing Suguna Foods’ legacy and strengthening its overall commitment to the people and nation, I am personally looking forward to bringing additional innovations and retail expansion across all operations in my new role. As we move towards a brighter tomorrow, I look forward to creating a mutually beneficial future for each of our betterment. With this in mind, we have placed a high value on our farmers and Business Associates, and we will continue to work hard to provide best – quality products for our consumers”.