Subway has introduced a novel initiative to inspire people to be in line with their New Year pledge of being fit and energetic.

The new film exhibits people indulged in intense fitness activities that necessitate adequate amount of energy and a nutrition-rich diet.  Requesting people to keep on with their targets without compromising on nutrition, the campaign film typifies freshening delicacies such as freshly baked tread, freshly cut veggies and a wide array of vegetarian and non-vegetarian fillings. With manifestos including ‘Stay Fresh’ and ‘Keep Going’, the brand appeals one and all to remain stuck to their fitness mission by consuming health-giving food to stay fit.

Shuchi Monga, head of marketing, South Asia, stated- “Subway has always been believed for providing more nutritious substitutes to individuals who are in search for an instant bite on-the-go. Via this campaign, we strive to underscore and recapitulate that our menu has been pensively designed keeping in mind the customers’ desire of leading a dynamic and vivid lifestyle.”

In compliance with this attempt, the brand has a wide array of delectable treats that includes a number of low fat, high protein and low-calorie choices that may be eaten according to the brand’s suggested build.

The Subway campaign film is now live on the social media handles of the brand and will be telecasted exclusively on predominant digital platforms.


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