StarKist Co., a socially responsible company dedicated to offering great-tasting, nutritious, and convenient protein products, has announced the launch of its dynamic new campaign, “Flex with StarKist.” This campaign, led by award-winning choreographer, dance and entertainer Derek Hough, alongside StarKist’s iconic mascot, Charlie the Tuna, aims to inspire consumers to share their personal achievements and proud moments, all fueled by a healthy lifestyle filled with protein.
This initiative marks StarKist’s strategic shift towards becoming a leading protein provider, offering a diverse and delicious lineup that now includes tuna, salmon, chicken, and newly introduced beef.
“At StarKist, we are thrilled to have Derek Hough join forces with Charlie the Tuna for this significant announcement, marking our evolution from a tuna company into a protein powerhouse. Derek’s remarkable achievements and dedication to health and wellness make him an ideal co-leader to help tell this story. The ‘Flex with StarKist’ initiative celebrates the strength and triumphs of our consumers, and we take pride in offering a full array of protein products to help fuel their everyday goals.”
“Even Charlie the Tuna, who swam into the hearts of fans in 1961, and remains a favorite today, is benefiting from our new protein focus. 3D style Charlie’s look has evolved to be more fit, and he’s never felt better.”
Tom Aslin, Vice President, Marketing & Innovation, StarKist
Charlie the Tuna’s Influential Pro-Team
In a refreshed role, Charlie the Tuna is on a mission to inspire consumers to embrace a healthy and fulfilling lifestyle fueled by protein. Through the #FlexWithStarKist campaign, Charlie and his Pro-Team, a dynamic group of lifestyle influencers led by Derek Hough, will encourage consumers to share how they ‘flex’ by highlighting their personal victories and the strength they derive from their lives and work.
“I’ve always been a fan of StarKist, so joining their team is a fantastic opportunity. Their lean protein helps me recover after workouts and keeps my energy up. Plus, their protein pouches come in so many delicious flavors, there’s something for everyone. I’m really looking forward to sharing how I use StarKist in my daily routine and hopefully inspiring others to do the same.”
Derek Hough, Award-Winning Choreographer, Dance and Entertainer
Additional influencers joining Charlie’s Pro-Team to share their personal flex moments include:
- USWNT Soccer champion, World Cup winner, and Olympic medalist, Julie Ertz/@juliertz;
- Singer, songwriter, and actor, Jesse McCartney/@jessemccartney; and,
- Fitness influencer and Fit Men Cook founder, Kevin Curry/@fitmencook.
#FlexwithStarkist Sweepstakes
The #FlexWithStarKist sweepstakes invites consumers to join the movement and share their “flex” moments across Instagram using the campaign hashtag #FlexWithStarKistSweepstakes. At the campaign’s end, one grand prize winner will be randomly selected to receive a $2,500 cash prize and a box of StarKist goodies. Three runners-up will also receive a cash prize and StarKist product and swag.
Derek Hough and StarKist’s Pro-Team influencers will be sharing their own personal “flex” moments featuring StarKist products, along the way with consumers.
StarKist Beefs Up its Protein Game
As part of StarKist’s expansion into new proteins, the company has launched StarKist® Beef Creations® Pouches. This product is among the first single-serve, fully-cooked beef pouches, featuring 8+ grams of lean protein, and comes in three delicious flavors: Taco-style, Sweet BBQ, and Sloppy Joe. The convenience of the brand’s new beef pouches allows consumers to prepare a flavorful ground beef meal in minutes without the need to cook or mix in sauces or seasonings.
The StarKist® Tuna, Chicken, and Salmon Creations® also come in convenient on-the-go pouches, providing 8-17 grams of protein per pouch. With no draining required, each of the over 30 flavors, like Buffalo Style, Thai Chili, Lemon Pepper, Sweet & Spicy and more, can be enjoyed directly from the pouch on salads, sandwiches, and more.
StarKist is committed to supporting its consumers’ health and well-being by providing high-quality, great-tasting, and convenient protein-filled solutions that help them achieve their daily goals and celebrate their accomplishments.