After a sudden spur in feeding habits and immunity boosting demand, the market players are increasing getting interested to curate newer and healthier portfolios for every section of the society.

Solabia-Algatech Nutrition has now targeted most powerful and potent antioxidant Astaxanthin to make it available salubriously for its patrons. The company is launching a microencapsulated, cold water-dispersible powder containing 2.5 per cent natural astaxanthin. Extracted from Haematococcus pluvialis microalgae by supercritical CO2, the powder completely and easily disperses in cold water in seconds. This can be easily employed to superiorly develop lot of beverages, drinks and juices enriched with Astaxanthin.

Doron Safrai, CEO, Solabia- Algatech Nutrition, said, “Astaxanthin, a natural powerful carotenoid, is highly soluble in oil, so incorporating astaxanthin into water-based liquid applications used to be more challenging. We engage a proprietary encapsulation production process that enables the astaxanthin to be easily disperses in water, as well as keeping the stability of the carotenoid. The new formulation can help nutritional product producers develop a complete line of products based on AstaPure, with multiple positionings and across several categories.” The AstaPure cold water-dispersible (CWD) powder is highly stable compared to other astaxanthin powders on the market.

Efrat Kat, VP global sales, Solabia-Algatech Nutrition, said, “Consumers today put greater emphasis on overall health and wellbeing, including both physical and mental wellbeing. They’re seeking safe, natural, better-for-you alternatives in their diet, such as functional foods and beverages. But they also want new, easy delivery systems in addition to pills and tablets.”

Astaxanthin

Astaxanthin is a powerful carotenoid helpful in plethora metabolic pathways of the human body, relaxes the body, drops down the impurity level in the blood and clears the veinular system too.

Solabia-Algatech is a widely celebrated company having expertise in algal food production with a perfect knowledge of the matter and world class infusion of technology.

 

 

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