Smurfit Westrock has announced the launch of its latest pioneering innovation, the EasySplit Bag-in-Box design which is specifically developed to meet the upcoming requirements of the Packaging and Packaging Waste Regulation (PPWR). The PPWR will mandate that all packaging achieves at least 80% recyclability. For Bag-in-Box products, this means ensuring the box and bag are easily separable to facilitate recycling. When the bag and box are properly separated, each component can be recycled in its respective stream, increasing the overall recyclability rate to over 90%.
If the components are not properly separated, the entire package will be evaluated in the recycling stream of the dominant material, typically cardboard, where the bag component cannot be recycled. In this case, the recyclability rate cannot be higher than 75% and could even be lower if the plastic bag is considered to be detrimental to the paper recycling process. In answer to the challenge, Smurfit Westrock developed the patented EasySplit Bag-in-Box design innovation. It significantly enhances the ease of separating the bag and box, thereby improving recyclability and ensuring compliance with the forthcoming PPWR.
“With the European Commission set to decide on the methodology within the next three years, it is imperative to act swiftly and demonstrate a viable solution to the challenge. Smurfit Westrock is leading the charge in preparing the packaging industry for future regulations by launching our EasySplit Bag-in-Box design. As we continue to educate consumers and stakeholders about the importance of proper recycling practices, Smurfit Westrock remains dedicated to driving positive change and demonstrating environmental stewardship.”
Massimiliano Bianchi, CEO, Smurfit Westrock Bag-in-Box
Smurfit has a diverse product portfolio, it focuses on sustainable packaging solutions, offering recyclable, renewable, and biodegradable products. The company aims to drive innovation and improve operational efficiency, leveraging its extensive global footprint. Its combined capabilities provide clients with diverse packaging solutions while advancing long-term shareholder value. Smurfit WestRock is poised to lead the future of sustainable packaging, aligning its business strategies with global environmental goals