Smurfit Kappa has recently announced the launch of its new SupplySmart digital solution, which can assist businesses to intelligently adapt their packaging to enhance efficiency and lower emissions throughout their supply chains.

Read: November Issue of Food Infotech Magazine.

SupplySmart has evolved to tackle increased supply chain complexities and uncertainty in a world which has seen one supply chain disruption after another. Using insights from the analysis of over 100,000 supply chains, it identifies opportunities for optimization across the entire length of the supply chain. Its new digital twin feature also allows businesses to test their updated packaging in a virtual environment to eliminate risks ahead of implementation.

Case study – Henkel dishwasher tablet pack

Leading German consumer goods company Henkel partnered with Smurfit Kappa to launch a compact and sustainable paper-based alternative to plastic packaging. SupplySmart has been used to build a digital model of Henkel’s supply chain to achieve the company’s goals of reducing CO2 emissions, while introducing a more user-friendly and compact pack. The redesigned dishwasher tablet pack resulted in 66% less volume for the package and has helped to reduce CO2 emissions during transport by as much as 44%. The new sustainable solution also enables easy handling, is easy to store, and is fully recyclable.

Marcel Daube, International Packaging Developer of Henkel’s Consumer Brands division, stated – “Smurfit Kappa’s SupplySmart solution has supported us in achieving a number of our key business objectives. It’s not just a change in design; it’s driving sustainability and efficiencies across our entire supply chain. Our commitment to responsible business has found its perfect partner in this innovative packaging, helping us reduce waste, minimize our environmental footprint, and deliver on our sustainability objectives.”

Gérard van den Boogaard, Smurfit Kappa Supply Chain Innovation Director, added – “We’ve seen how businesses are increasingly assessing how they can best manage their supply chains to address growing complexities and risk alongside keeping costs down and meeting their sustainability goals. Our enhanced SupplySmart digital tool provides our customers with a risk-free solution for realising efficiencies and improvements across their supply chain, enabling them to better respond to market opportunities. It can also identify where sometimes the simplest packaging changes, such as packaging orientation, can lead to significant reductions in both waste and emissions. At Smurfit Kappa, we are creating packaging that delivers on a low-carbon, circular future.”


An editor by day & dreamer at night; passionately involved with both print and digital media; Pet lover; Solo traveller.

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