Smurfit Kappa has announced its plans for expansion of its Design2Market Factory across Europe after a successful first year in operation.

Read: September Issue of Food Infotech Magazine.

The 3000m2 original innovation hub in the Netherlands has been home to over 50 successful projects for some of the world’s biggest consumer brands. The multi-disciplinary team of Smurfit Kappa takes up a packaging challenge and designs a new solution which is ready to be tested in the market in just two weeks. In addition to reducing risk and turnaround time, Design2Market Factory provides customers with a sustainable packaging solution that reduces their carbon footprint and supports their recyclability targets.

The user-driven prototypes are designed in collaboration with customers combining creativity, technical expertise and advanced AI models to address specific needs. So far, the team at Smurfit Kappa has created, analyzed and launched on the market many innovative solutions including shelf-ready packaging for detergent, a paper-based replacement for shrink wrap and a complete range of eCommerce solutions. Design2Market Factory also creates packaging solutions that meet Amazon’s certification standards.

Arco Berkenbosch, Chief Innovation Officer, Smurfit Kappa stated – “We are thrilled to have reached this milestone. The journey of the Design2Market Factory has been remarkable and the trust placed in us by many industry-leading household names is testament to our commitment to innovation and excellence at speed. Broadening our European footprint will help more customers to stand out in an increasingly competitive landscape and achieve their sustainability goals in line with our Better Planet Packaging initiative.”


An editor by day & dreamer at night; passionately involved with both print and digital media; Pet lover; Solo traveller.

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