Following the launch of the Sinclair T55 certified compostable label, Sinclair has recognized the Future of fruit labeling as the interest globally and in the launch regions has been well received. The launch is in collaboration with Zespri, who, as first adopters, are transitioning their fruit labeling program over the next 12 months.
An opportunity to reduce plastic packaging in the fresh produce industry
“We are presenting Sinclair – T55 as an environmentally conscious alternative to plastic packaging and conventional plastic labels. The demand for compostable fruit labels is growing and given the variety of shapes and sizes available from 100+ choices, Sinclair T55 fulfils practical consumer and retailer requirements as well as complementing branding and sustainability programs.”
Duncan Jones, Senior Marketing Manager, Sinclair
Product stewardship: Why end-of-life performance is key and the focus
With no material bias – paper or film – Sinclair’s compostable product development is focused on certified
end-of-life performance. ‘End-of-life performance’ is defined as the process of the label breaking down and
biodegrading to become part of usable home or industrial compost within a specific timeframe. This focus
means Sinclair-certified compostable fruit labeling solutions provide key benefits by aligning with current legislation and meeting global composting standards. Sinclair compostable label:
- Can reduce the use of plastic packaging and plastic waste.
- Become part of a usable natural compost with zero negative impact on the environment with no harmful substances affecting plants or animals.
- Can be disposed of in-home or industrial compost waste streams requiring no additional process or mechanical action to ensure safe disposal or recycling.
- Will disintegrate and biodegrade as part of the composting process within a specified timeframe.
Knowing that there are certified compostable fruit labeling – both industrial and home compostable – is just the first step and according to Sinclair, there is an ongoing education and awareness campaign that needs to be supported by all industry stakeholders.
“We (Sinclair) need to ensure all interested parties are aware that certified compostable labels are on the table. Finished product-certified compostable fruit labels offer a practical and sustainable packaging solution to decrease packaging volume and reduce plastic waste. Fruit labels will continue to effectively market-fresh produce, enhance branding, distinguish products, promote healthy eating, and fulfill retail produce traceability and point of sale needs.”
Duncan Jones, Senior Marketing Manager, Sinclair