Sid’s Farm, a premium Telangana – based dairy brand, which supplies pure dairy products informed that the company performs 27 tests in compliance with the FSSAI (Food Safety and Standards Authority of India), legal standards of milk and milk products.

Having established a huge presence in Hyderabad, the brand intends to deliver millennial consumers with the purest form of milk that contains no hormones, no preservatives, no antibiotics. The brand has a presence in about 100 stores across the regions and e-commerce platforms such as Amazon, Bigbasket, Flipkart.

The milk on a quotidian basis goes through physical testing, chemical testing and microbiological testing. These tests rule out any common additives that are used in the market like fat and solids-not-fat (SNF), urea, sugar, maltodextrin, antibiotics, ammonium compounds, pesticides, toxic chemicals and bacterial contamination.

Additionally, long-haul exposure to such impure milk is a health threat which is especially significant as milk is a staple in most Indian households, particularly those with children. Hence, it is vital that a correct message about milk safety should be disseminated to the consumers.

Dr Kishore Indukuri, founder and CEO of Sid’s Farm stated- “The tests are conducted in state-of-the-art facilities to establish that no hormones, preservatives, or adulterants from procurement till delivery have been used. The Indian consumers most of the time, are drinking chemicals and Sid’s Farm wants to provide the alternative. We have seen that informed consumers are ready to pay for healthy food, quality inputs and look to capitalise on that market only.”

“We want to benchmark quality as the main USP of the milk and any other product that we bring to the market. Our target consumers have been enjoying the purest form of milk and other products and aiming for 10 per cent market share in Hyderabad by 2025 using quality milk as the alternative to established brands,” Indukuri further said.

Testing, Certification, Standardization and Quality will be ruling the consumption of milk as consumers are becoming conscious of the different type of contaminations that are used in the dairy industry. The brand envisions offering the purest quality milk to the consumers and working elaborately by proactive maintenance and optimization of production and logistical chains, such as robotic milking machines and processing and packaging line automation reinforced by sensors for quick chemical and microbial analysis with enhanced and real-time data management. The brand stand for quality and it targets to stand out among dairy companies in India.


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