Sidel art designers have designed the Nuuk bottle concept, drawing motivation from the purity of ice and its formations. The brand adopts its name from Greenland’s capital and the fjords that make it popular. The ‘Frozen, Authentic, Unique’ slogan underscores the brand’s attributes, which are closely related to water and its characteristics. Produced from clear, 100% recycled PET (rPET), it is a container created for high-quality, fjord-sourced high-end water brands.

With its unblended, sophisticated and unique design, the 500 ml bottle typifies the water it holds and depicts the brand’s ethos. Hat tip to its asymmetrical shape, it stands out on the shelves, putting customary water bottle designs in the shade.

Laurent Lepoitevin, packaging design engineer of Sidel stated- “The exclusive ice shape on the lower portion of the bottle makes up a great asset and bolsters its structure. It gives the portrayal that the bottle is rising up from the ice. In accordance with its origins, the deep bottle base appears to be similar to a rock glacier and is manufactured by Sidel’s patented Base Over Stroke System (BOSS). The mechanical forming which takes place during the blowing process improves the material distribution in the final bottle base profile. The consistent blowing process uses a least amount of material. The wide cap, with its ice shape and blue colour, ameliorates the brand’s luxurious look and perception.

“The bottle is also compatible with tethered cap solutions to fulfill environmental demands and approaching regulations. From the base to the bottle cap, the congruous shape is taken to the next level with a lucid and cleanly designed label. The purity of the water can be clearly observed through the stylish and minimal typography, thus underscoring the bottle’s look. “In addition to the water quality and integrity signified by the fjords, the use of 100% rPET goes concordantly with Sidel’s sustainable determination to accomplish closed loop food grade and recyclable plastic packaging,” Laurent further said.

The transparent Pressure-Sensitive Label (PSL) decoration is influenced by authentic Viking art, more particularly the Borrestyle. In the 10th century, the Nuuk area was occupied by Vikings who left their cultural imprint, including their art. Laurent describes-: “The Borrestyle includes a wide array of geometric interlacing, knot patterns and zoom orphic (single animal) motifs.” Five versions of the label show distinct graphic designs on the basis of this geometric interlacing. The brand logo is a snowflake unified with an age-old Norse symbol, Vegvisir, an emblem of protection and guidance was thought to be used as a compass by Vikings. The other labels showcase significant signs of Viking culture, including the drakkar ship, two head-to-tail fishes, the artic fox, and the polar bear. Consumers can avail each bottle from this quirky family.

With over 20years of proficiency in innovative PET packaging design, Sidel can bring any concept to life. The company’s art designers work collectively with beverage and food industry players to realize their businesses and enhance future prospects. The company’s design team makes sure that there is absolute consistency across various brand components from brand identity to industrial bottle manufacturing.


A Zoophile scrambling the horizon for surreal subtleties, sheer poetic at heart and quite handy with life.

Write A Comment