Subscribe & Stay Informed

Subscribe today for free and stay on top of latest news in food industry

    Close Menu
    Food Infotech
      Facebook YouTube LinkedIn
      Food Infotech
      • Home
      • Processing
      • Packaging
      • Logistics
      • Safety
      • Articles
      • Events
      • Jobs
      • More
        • E-Mag
        • Subscription
        • Newsletter
      Facebook YouTube LinkedIn WhatsApp
      Food Infotech
      Home»News

      Samaara Tea launches #DiwaliWahiKhushiyaanNayi campaign

      Shashank GauravBy Shashank GauravNovember 13, 20202 Mins Read
      Share
      Facebook Twitter LinkedIn WhatsApp

      Samaara Tea unveils their Diwali initiative for 2020 titled #DiwaliWahiKhushiyaanNayi. In the three-part campaign films, the brand is touching into the feelings of consumers who would unite together for the festivities and relish a cup of tea, if not for COVID-19.

      The global epidemic outbreak has separated everyone only geographically, not emotionally and with #DiwaliWahiKhushiyaanNayi drive, the brand desires to highlight the bond one shares with their family, friends and near and dear ones in spite of the hardships.

      The campaign videos have been designed and arranged by Gemius Design Studio, a Surat based creative and digital company. The films walk us through unique memories and evocative moments of a doting father reminiscence his Diwalis spent with his daughter, the one friend who always desires to reunite with his childhood buddies, and the aunt exhilarated to attend Diwali parties every year.

      These films will underscore the focal message which is, even though the times are indifferent and uncertain, the bond you share with your near and dear ones, and the feelings involved remain unobscured and ‘Kadak’ just like a cup of tea.

      Dheer Shah, founder of Samaara Tea, stated- “Diwali is one of biggest festivals of India and it’s tough to comprehend that a number of people can’t celebrate it with their dear ones. We desired to share the amiability of the festivities even though we’re all geographically apart from each other and are only connected via the internet. We’re anticipating that the message reaches every heart and our audience gets delighted by the films.”

      Commenting upon the campaign idea, co-founder of Gemius Saurabh Pacheriwal asserted- “The campaign will be driven for 10 days and the idea is to link with the core audience via these films, especially ones who are residing away from home and can’t meet their loves ones for Diwali. Every one of us needs some festive endearment and that is what we’re attempting to do with this #DiwaliWahiKhushiyaanNayi.”

       

       

       

      New campaign Samaara tea
      Share. Facebook Twitter LinkedIn WhatsApp
      Shashank Gaurav

      More article from Shashank Gaurav

      Keep Reading

      JENI’S Launches Ice Cream Bars Nationwide

      NutriFusion Honored as Bronze Stevie Award Winner in 2025 American Business Awards

      Genetically Modified Food Safety Testing Market to Reach 24.21 USD Billion by 2034 with 6.3% CAGR

      Leave A Reply Cancel Reply

      PROCESSING

      General Mills’ Progresso Soup Drops Win Gold and Silver at Cannes

      June 23, 2025

      Lineage Opens First Customs-Bonded Cold Storage Facility in Seattle

      June 20, 2025

      Mettler-Toledo Showcases Advanced Food Inspection Technologies at Anuga FoodTec 2025

      June 20, 2025

      Lineage Partners with Cognizant to Elevate Cold Chain Customer Experience

      June 20, 2025

      PACKAGING

      Tetra Pak and CMI Open Expanded Sustainable Dairy Facility in New York

      Cayuga Milk Ingredients (CMI), in collaboration with Tetra Pak, a pioneer and world-leading food processing…

      SIG Strengthens Swiss-India Ties with Focus on Sustainable Packaging and TEPA Collaboration

      SIG, a Swiss-based company known for its packaging solutions (especially for food and beverages), is…

      Crown Holdings Announces Executive Leadership Transition

      Crown Holdings, Inc. has announced that Djalma Novaes, Jr., currently president of the company’s Americas…

      © 2025 FOODINFOTECH.COM.
      • Home
      • About Us
      • Terms of Service
      • Privacy Policy
      • Contact Us

      Type above and press Enter to search. Press Esc to cancel.