Samaara Tea unveils their Diwali initiative for 2020 titled #DiwaliWahiKhushiyaanNayi. In the three-part campaign films, the brand is touching into the feelings of consumers who would unite together for the festivities and relish a cup of tea, if not for COVID-19.

The global epidemic outbreak has separated everyone only geographically, not emotionally and with #DiwaliWahiKhushiyaanNayi drive, the brand desires to highlight the bond one shares with their family, friends and near and dear ones in spite of the hardships.

The campaign videos have been designed and arranged by Gemius Design Studio, a Surat based creative and digital company. The films walk us through unique memories and evocative moments of a doting father reminiscence his Diwalis spent with his daughter, the one friend who always desires to reunite with his childhood buddies, and the aunt exhilarated to attend Diwali parties every year.

These films will underscore the focal message which is, even though the times are indifferent and uncertain, the bond you share with your near and dear ones, and the feelings involved remain unobscured and ‘Kadak’ just like a cup of tea.

Dheer Shah, founder of Samaara Tea, stated- “Diwali is one of biggest festivals of India and it’s tough to comprehend that a number of people can’t celebrate it with their dear ones. We desired to share the amiability of the festivities even though we’re all geographically apart from each other and are only connected via the internet. We’re anticipating that the message reaches every heart and our audience gets delighted by the films.”

Commenting upon the campaign idea, co-founder of Gemius Saurabh Pacheriwal asserted- “The campaign will be driven for 10 days and the idea is to link with the core audience via these films, especially ones who are residing away from home and can’t meet their loves ones for Diwali. Every one of us needs some festive endearment and that is what we’re attempting to do with this #DiwaliWahiKhushiyaanNayi.”





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