Mad Over Donuts has planned to renovate and re-institute itself to its customers. At initial stage, it positioned to offer a reasonable indulgence, the brand’s new aim will be to become a part of all celebrations and fun-filled celebrations, no matter the size.  It will now come up as a lifestyle brand in the treats and confectionery unit.  Their freshening new avatar will be signified by a new logo with latest design and cleaner lines yet incorporates the values on which the brand was established.

The brand has also broadened its colour palette to exemplify brighter, fun colours like orange, yellow, purple, teal, and pink, which will focus their core ethos of flavor, fun, and freshness.

Their new tagline ‘Bite Into Happiness’ represents the very fabric of the brand’s ethos and is synonymous with the enchant customers experience every time they relish freshly prepared donuts.  With its new digital marketing game plan, the brand wants to stay connected with its customers through an omni-channel stratagem, in addition to launching new stores across India.  By targeting themes and festive occasions, the brand desires to make sure that individuals of all age groups can enjoy their gourmet donuts anytime, anywhere and experience ‘love at first bite’.

It goes without saying that the brand is actively implementing all the government-issued regulations for takeaways and all of their stores are ready with contactless menus and payment mechanisms to enhance takeaway orders’ scheme. With no-contact, digital transactions, the brand is making sure that customer safety is crucial during these global epidemic situation, which is maintained by daily monitoring of hygiene practices over all its retail stores.

The brand is also adopting all the measures needed to ensure cashless, tech-transactions for more efficient and safer customer experience. They have collaborated with DotPe to power their own QR code-based ordering experience, which is doing quite well and is being applauded by patrons.  Since the past 3-4 months, the brand has been aggressively joining hands with food delivery firms such as Amazon and Dunzo and has also collaborated with Café Coffee Day and Rebel Foods for its expansion plans across our sub-continent.

During the lockdown, the brand also tried luck into the cloud kitchen method of operations by setting 12 new functional kitchen spaces in Bangalore.

Taarak Bhattacharya, CEO of Mad Over Donut declared-, “13 years ago, when we first launched Mad Over Donuts, it was ‘love at first bite’ as people fell in love with our delicacies.  Today, we are re modelling Mad Over Donuts to exhibit what we have always stood for: fun, friendship, and a no-occasion-celebration kind of delight.  With our new look- be it the new logo, revamping the look and feel of our outlets, and releasing a new and delightful menu and packaging options, we are trying to become synonymous with merriment and celebration even for the smallest of or no reasons. We want to spread joy and happiness and become the go-to name in the delicious treats segment. All our present ventures are to boost up the love that people have showered on Mad Over Donuts and offer a more pertinent version of ourselves to please our customers like always.”

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