Rage Coffee, a Delhi-headquartered FMCG company specializing in the production, marketing, and distribution of unique packaged coffee offerings, recently unveiled the opening of an unparalleled manufacturing and blending facility. This state-of-the-art facility is set to significantly improve the company’s coffee blending capabilities across all product lines.
Rage Coffee has established an advanced manufacturing and blending facility that spans across three floors, occupying a vast area of 30,000 square feet in the central location of IMT, Manesar. This efficient facility is poised to amplify the company’s production capacity by eightfold, further solidifying its already remarkable output. The facility is thoughtfully designed to encompass storage, production, and warehousing functionalities, making it a highly resourceful and comprehensive operation.
Integrating the already robust production abilities of Rage Coffee, the new facility will help expand production numbers significantly. In its full flow, the system can easily deliver eight tonnes of premium-quality Rage Coffee in a day with the appropriate workforce assigned to it. Rage Coffee’s focus on research and development (R&D) will also be a part of the process at the new facility, as there is a dedicated space for the same. The facility is expected to increase efficiency; the procedures of blending, coating, and infusion will be taken care of through the customized and purpose-built machinery at the location.
Commenting about the facility, Mr. Bharat Sethi, Founder and CEO of Rage Coffee said, “We’ve always believed in keeping our formulations and sourcing of ingredients in our control and scaling our trade secret recipes in an automated manner, while still having those twists and changes that bring in the delta that leads to superior infusions and blends. We are obsessed with maintaining our quality standards and keep giving our customers the same amazing taste like they had when they first tasted our products. We have been truly blessed by our Ragers, who have showered immense love on us by constantly keeping us busy churning out their favorite Rage products.”
He further added, “This model will help us advance as a brand in maintaining standardization through a channelized backend IP for products and help us open newer horizons on coffee blending, which currently isn’t on the priority list for many other competitor brands. The ultimate goal has always been to be the leaders in this market, and this is another step in that direction.”