Radico Khaitan has introduced its whisky brand ‘Triple Eight’ in an archetypal pack imbibing Foil Stamping feature, produced by UFlex-Asepto, revitalizing its aseptic packaging story for its consumers.
It is the end-result of a packaging association between both the companies to upscale the packaging standards for the IMFL category products and decorate the packs to make them aesthetically superior and beautiful using peculiar design combinations for brand differentiation.
Ashwani Kumar Sharma, president and CEO of UFlex-Asepto commented- “We are extremely glad to have partnered with Radico Khaitan which is acclaimed for quality blended whisky. The packaging will certainly highlight its class to create an aspiration reach for its customers. While differentiation through distinct packaging experience has always been Asepto’s key linchpin, the steal is the anti-counterfeit quality that is relevant to ward off the consumption of adulterated liquor — a serious concern for the liquor makers.”
While the brand will aim on better count of blended whisky inside, the astonishing effects of gold foil stamping and black colour will offer a quirky identity to the packs. Amar Sinha, chief operating officer of Radico Khaitan stated- “We are extremely pleased with the results of this collaboration. This is, actually, for the first time that an alcoholic beverage company has ventured into the foil stamping effects in the aseptic packaging space.” This has been a consequence of incessant hard work by both the companies to enter with an uncommon identity for the brand. “Radico has always been at the forefront in the innovation and Triple Eight has brought about a buzz in the market with its exemplary aesthetic shelf appeal motivating repeat sales,” added Sinha.
The company, through this association, is proposing differentness in aseptic packaging which was very basic until now, mentioned Sharma. He further informed- “Asepto’s aseptic liquid packaging is a true instance of an offering with top-notch functionality as well as visually graceful packaging ideal for alcoholic beverages.” The new-age packaging works in more ways than one by restricting adulteration in the segment, creating great choice for customers on retail shelves and preserving the quality flavours that the company is noted to offer.
It is a fine-quality whisky and to cater to the rising demand in Karnataka it is now made available in 90ml and 180ml sizes. The six-layered aseptic packaging creates scope for an experience for customers to get scrumptious taste of classic blended whisky in the above price range bracket. The premium whisky manufacturer has again opted for the names around their signature style with number ‘8’.
