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Cham Foods Limited, introduces a line of dry, ready-to-eat (RTE) pulses and grains for a quick and healthy dish at home or on-the-go. This new launch conserves the full flavour and texture of grains and legumes, fulfilling the unsatisfied requirements of established food companies, diet-meals startups, and creative emerging brands.

The perfect for developers creating plant-based ready-meals containing nutritious legumes and grains is to exhibit them in their wholesome complete forms but most pre-cooked legumes and grains undergo long, multi-step preparation that makes them overcooked and appearing crushed. Instant-meal makers often switch to provide noodles or pastas instead.

Moran Avni, VP of business development, Cham Foods stated- “Our RTE precooked pulses and grains can easily be integrated into any instant hotpot, saving time as well as labor for both food companies and consumers, taking the quick meal concept to newer levels. Whether choosing the lentils or quinoa, the pulses look alike they were cooked ‘just now’, taste good, and retain their total nutritional value. All that you need to do is to add hot water and wait for 1-5 minutes.”

Innova Market Insights notices more than 11% average growth annually in launches of ready-to-eat meals and soups (RTEs) depicting a vegan or vegetarian or plant-based or clean-label claim (Global, CAGR 2015-2019). The research group also reported 33% growth in global ready meals and soups launches involving a clean-label claim in 2019, with 15% of global ready meals and soups launched comprising a vegan claim and 14% of global ready meals and soups launch showcasing a vegetarian claim in 2019.

In today’s fast world, consumers look for instant, ready-to-eat choices but too often vegetarians and vegans stuck in between ‘on-the-go’ eating and healthy eating. RTE makers identify this obstacle, especially the traditionally slow-cooked dishes like pulses and whole grains — the main, perfect sources of vegetarian protein.

Shay Shevi, CEO of Cham Foods stated- “The gap between consumers’ affinity to eat wholesome, better-for-you foods and the RTE meals they actually eat is huge. They find several dry RTE meals as cheap, unhealthy, or ‘artificial’. Our goal is to alter this view point and bring creativity to the table. This is particularly vital during these times, with lesser people dining out which has increased the demand for hot, wholesome meals that are easily accessible.”

The company amalgamated traditional methods with advanced technologies to defeat hurdles in creating freeze-dried prepared ingredients so as to conserve their nutrition. It also sustains the same textures and flavours of freshly prepared whole grains and legumes. Just add hot water and they’re ready to consume within minutes.

The company’s sophisticated freeze-drying and pre-drying processes efficaciously keep the stored products fresh, without any added ingredients. They relish a long shelf life at ambient temperatures. The end product is about 30% of its original weight, and conserves the original colour, shape, flavour, and nutrition.

 

Shashank Gaurav
Author

A Zoophile scrambling the horizon for surreal subtleties, sheer poetic at heart and quite handy with life.

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