Bringing variety to breakfast, Quaker India has unveiled first-of-its-kind food flavour innovation – Quaker Oats with Flavour Mix. The unmatched ‘Made for India’ innovation brings plain oats with two distinct flavours – Homestyle Masala and Tangy Tomato – in one pack to offer consumers delectable and easy ways to consume oats.

Consumers, particularly millennials, today are increasingly opting for ‘mindful eating’ as they seek salubrious and versatile food options without compromising on taste. With people spending more time indoors since the last few months, food and nutrition have become an even larger priority, with consumers aiming on ingredients, nutritional value, etc.

In this context, breakfast – the first meal of the day – has become a significant ritual for many people, particularly youngsters, as it provides them power and stamina for the whole day. What they are hunting for are options that are health-giving, yet flavourful and easy to prepare.

According to a recent research study, millennials go for ‘savoury’ options for breakfast and over 90% sales of the oats market is under the influence of ‘masala’ and ‘tomato’ flavours. Millennials are also searching for variety in breakfast along with additions of numerous advised accompaniments or garnishes that can be used at their own will. Tapping into this consumer preference and boosting the food flavour innovation, it enables consumers to whip up an instant and easy to prepare tasty oat-a-licious meal.

With flavour mix, consumers can now relish oats in a ‘masaledar’ or ‘tangy’ way or just add their own twist of taste to it. This gives consumers the freedom to make breakfast tasty and new on a daily basis.

Sonam Vij, associate director and brand head- Quaker, PepsiCo India, stated- “As one of the eminent brands in the category, we at Quaker Oats espouse an innovation-first approach and are committed to deliver on consumers’ preferesnce for nutritious yet delicious breakfast options. After extensive research, we have launched Quaker Oats with Flavour Mix, giving consumers the chance to harness the power of oats in a delectable and indulgent manner. Consumers can now use the delicious ‘Homestyle Masala’ and ‘Tangy Tomato’ flavour pouches that come along with their favourite Quaker Oats to whip up a mouth-watering preparation in line with their choice. We hope that with the launch of our first-of-its-kind offering, consumers will enjoy Quaker Oats in a novel way, every day.”

It is available on all leading retail stores and e-commerce platforms pan-India in a 200gm pack costing Rs 49 for 200gm which will sufficiently serve 4 persons.


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