Recognizing the mettle, resilience and unfaltering spirit of the Indian healthcare community, Quaker has designed a special film – ‘Saluting Our Heroes’ paying a tribute to the Real Fit Heroes for their selfless efforts in keeping numerous families safe during the trying times.

Released ahead of the upcoming National Doctor’s Day, the film emphasizes on motivating and optimistic stories that converse about the extraordinary work done by the healthcare community in helping patients find strength to recover from the tough situation created by the pandemic.

The film begins with Michelin Star chef and brand ambassador, Vikas Khanna, extending his gratitude towards each member of the healthcare community, who are serving the nation incredibly by fighting this fight for us.

The film unfolds with stories about the efforts of Real Life, Real Fit Heroes and depicts the unwavering spirit of numerous healthcare heroes across the nation. Emotionally capturing the heart-warming stories of Real Life, Real Fit Heroes, the film features Dr Jigmet Wangchuk, who constructed a COVID-specialty hospital in a remote area of Leh; Swati Bheemgaj from Bilaspur, a nurse from Bilaspur, who learned the sign language to be able to communicate with a deaf and mute Covid patient; Manikandand, an ambulance driver from Puducherry who bestowed 24 by 7 free ambulance service to those in need and Shugufta Ara, a nurse from Srinagar, who not only assisted delivery of over 100 babies of Covid positive mothers but also took care of newborns.

Anshul Khanna, senior director, marketing – Foods, PepsiCo India stated- “Our healthcare heroes deserve our deepest gratitude and admiration for risking their lives to keep us and our families safe. The ‘Saluting Our Heroes’, film is our humble gesture to salute the dedicated service, relentless efforts, and unwavering spirit of our healthcare professionals. As a tribute to our heroes, this powerful film not only showcases the feats of incredible strength of our healthcare heroes but also fills us with hope, positivity, and inspiration. Keeping true to Quaker’s attribute of being ‘Fuel for the Real Fit’, we continue to support the healthcare community and are providing nutritious Quaker oatmeals* to hospitals across the country. As a brand that represents ‘Fuel for the Real Fit’, Quaker will continue to stand with the healthcare heroes during these challenging times.”

Vikas Khanna averred- “In these tough times, our healthcare heroes have continued to shine. I sincerely thank all healthcare professionals and salute them for their extraordinary service, unflagging compassion, and courage. They have braved all the odds and are truly our Real Life, Real Fit Heroes. Through this special initiative, Quaker and I, extend our collective admiration and appreciation for these healthcare heroes as they continue to fight this pandemic and keep us safe.”

As part of the campaign, the company has collaborated with leading NGO, Smile Foundation, to deliver more than 1 lakh oatmeals to over 45 Government and private hospitals and medical institutions across seven states including Delhi-NCR, Maharashtra, Chhattisgarh, Telangana, Kerala, West Bengal, and Karnataka. Some of the hospitals engaged through this initiative are Columbia Asia Hospital, Gurugram; KEM Hospital, Mumbai; Ernakulam General Hospital, Kerala; Rukhmani Bai Government Hospital, Mumbai; and Aarvy Hospital, Gurugram.


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