Purely Elizabeth, the maker of nutritious granola and breakfast foods for over 15 years, has announced the launch of Protein Oatmeal, a new oatmeal product line now available nationally. This exciting innovation follows another year of remarkable growth—a 62% year-over-year sales increase across their entire portfolio.
Crafted to meet the evolving nutritional preferences of today’s consumer, Purely Elizabeth Protein Oatmeal features 10 grams of plant-based protein per serving, a creamy yet hearty texture, and a craveable lineup of flavors inspired by nostalgic baked goods. Made with a blend of organic, 100% whole grains—including oats, quinoa, and buckwheat—and flavored with wholesome ingredients like real dried fruit, cinnamon, and maple, this new offering is both nutritious and delicious.
“With the launch of our new Protein Oatmeal, I hope to offer a convenient, nourishing breakfast that truly supports our community’s wellness goals. We created this line to make it easier than ever to get 10g of protein, fiber and superfood grains into your morning—without sacrificing taste. My goal is that it becomes a pantry staple for busy mornings, fueling people with real ingredients and lasting energy.”
– Elizabeth Stein, founder and CEO of Purely Elizabeth.
Purely Elizabeth Protein Oatmeal comes in three comforting, elevated flavors:
- Apple Harvest Crumble—Warm baked apple taste evoked by the comforting flavors of real dried apples and notes of cinnamon spice.
- Chocolate Chip Banana Bread—Cozy and warm banana bread flavor, with real dried banana pieces and rich organic dark chocolate chunks.
- Maple Cinnamon Roll—Sweet, aromatic cinnamon combined with notes of maple for an indulgent treat.
Each bowl of Protein Oatmeal reflects Purely Elizabeth’s signature commitment to quality. The recipes are powered by the brand’s Purely Protein blend, made from sustainably sourced pea, fava, and chocho proteins, and paired with their signature superfood grain blend. The result is a protein oatmeal that not only meets but exceeds expectations for taste and texture—rich, creamy, and truly satisfying.
The launch follows extensive product development and consumer testing, which revealed that 42% of consumers seek protein in their oatmeal, and 46% actively look for protein claims at purchase. With high-quality plant-based protein, a good source of fiber, and nutrient-dense ingredients, Purely Elizabeth Protein Oatmeal addresses unmet needs in the oatmeal category and appeals to a broader and growing wellness-conscious audience.
Purely Elizabeth Protein Oatmeal is Non-GMO Project Verified, Certified Gluten-Free, vegan, and made without artificial flavors, making it a clean-label option that supports wellness without compromise.
The full Purely Elizabeth Protein Oatmeal lineup is available in retailers nationwide and at purelyelizabeth.com for $6.49. Purely Elizabeth designed Protein Oatmeal with functionality and flexibility in mind, making it equally delicious served hot or enjoyed cold as overnight oats.