Puratos, a global leader in bakery, patisserie, and chocolate ingredients, is thrilled to announce its innovative millets-based product range: Easy Puravita Millet Bread Mix and Tegral Satin Millet Cake Mix. These innovative mixes bring together the goodness of millets, authentic flavours, and a commitment to sustainability, catering to the evolving preferences of health-conscious consumers.
Read: July 2023 Issue of Food Infotech Magazine.
Ashish Seth, Managing Director, Puratos Food Ingredients India Pvt. Ltd., stated – “We are delighted to unveil our latest creations, the Easy Puravita Millet Bread Mix and Tegral Satin Millet Cake Mix, which embody Puratos’ relentless pursuit of Health & wellbeing with innovative excellence. These products exemplify our firm resolve to not only tantalize taste buds but also champion the well-being of consumers and the planet we share. By harnessing the goodness of millets ingredients, we take pride in our contribution to crafting a future that is both sustainable and rich in delightful experiences.”
Millets have a wealth of health advantages, but they are also beneficial for the environment because they require less water and other resources. The Government of India requested that the United Nations declare 2023 to be the International Year of Millets with the intention of raising awareness and increasing the production and consumption of millets.
Having a global presence, accompanied by a long history of expertise and R&D capabilities in India, Puratos has been able to tailor products to match Indian preferences, values and functionality. Recent “Taste Tomorrow” surveys reveal that globally, including in India, consumers are increasingly opting for plant-based options that align with their health goals and values. The survey highlighted that 69% of Indians believe plant-based items are better for their health than animal-based alternatives, with 69% of the consumers now purchasing plant-based products, which is a significant increase from 47% in 2018.